 Whatever can be digitized will be. You may not appreciate this if you're in the music business or the publishing business or the banking business. Think about digital money, 54% of transactions in Africa are done through mobile devices, not through banks. And who owns those companies? The telco providers, the startups, the internet companies. Some of you may be in the banking business, of course you're lucky here because you don't really have that competition here, right? But as Bill Gates says, people need banking, but do they need banks? Interesting question. Media, right? You can see here, advertising, newspapers, radio. I mean, if you're in the radio business or the newspaper business, that's not a good idea right now to think about what kind of advertising you're going to get in the future. The total media ad spend is moving towards mobile and digital. Australia is actually a leader in mobile advertising, as is, of course, Indonesia. Then we have automation. The Google self-driving car, latest edition here, brings us to the second rule. Anything that can be automated will be. Kind of a depressing thought when you think about human possibilities, right? I mean, it's not gonna be much fun to drive in this car, right? It just takes you a place, you don't get to kick ass and do stuff there, right? It just drives, and you can check your email or eat hamburgers or something. But everything that can be automated will be automated. Everything that can be digital will become digital. That's kind of a digital Darwinism in a way.