 What is up everybody welcome back to the channel you guys in this video I'm going to simply show you how to run a Facebook ad to capture leads. So no matter what type of business you are man whether you're a service based business whether you're a local gym of chiropractor or yoga studio, your dentist your real estate agent you're an insurance agent you're a freaking agency owner, or whether you're an e commerce. Online seller and you have physical products on a website. What you're looking to do is capture a cell right so whether you're looking to capture a lead or capture a cell or make a cell, that's a conversion. So the best type of ads to run when it comes to Facebook ads and this is what a lot of people miss out they, they miss out on telling you the exact objective to target to run. I'm going to just cut to the chase and show you exactly how to do it from beginning to end, and take you through the entire thought process so this might be a longer video, but I'm telling you man, this one video alone will have you capturing more leads and you could possibly handle and this is the beginning this is where it starts right. This is the foundation and this is just what what you can build upon to start really gathering data and start getting your pixel, a ton of data, which will allow you to create custom audiences and retarget because the money is in the retargeting. The money is when you hit a cold market and you continue to get in front of that warm market into it until they turn hot. You target a cold market you create a custom audience around that around that around that that audience that market, and then you continue to retarget them and show them show them more value and show them more relevant ads in the future. The money is in your retargeting so in this case this is actually going to be our first ad. This is the first week of many weeks to come. I'm actually in the campaigns, the ads manager of my friend Christie shout out to my girl Christie crushing it in the public speaking industry and just ask me if I can make a simple video and help her run this ad. So this is week one, we're going to roll out conversions. And again the whole objective is to start warming up that pixel to start building our custom audiences which we can then retarget in the future with more ads. So what we want to do right here at the top you can click on the home and over here on the left, you'll see either ads manager or you'll see business manager. Okay. You don't want to click on ads because I'll take you to the actual your business page. We want to get to the actual dashboard we want to get back to here so if anything, you can go to business dot Facebook.com. That will bring you back over here. If anything but what what we did is we just simply clicked on business manager, and then we clicked on ads manager. Actually, before I had to click on ads manager but now it's just taking me straight there but I clicked on business man actually here so I clicked on business manager and then I click on ads manager right here, and that brings you that brings us into the into the actual ads manager this is where we want to be we don't want to run Facebook ads from our business page. You don't want to boost a post from your cell phone. Get on a computer and come to this business manager. This is where you want to be okay you want to be right here business dot Facebook.com forward slash ads manager. This is where you want to be so make note of that if needed. This is where the magic happens okay so what we did let me show you this real quick just so you know where we're coming from and just give you some context of what we're about to do. This is a video ad. Actually it's not a video ad it is a video. It's a video that we're going to be running as a conversions ad and that video was posted on the business page first so right over here. This is the video. Actually that's January one it's not that one it's actually going to be January where did it go January January January. Let's see where are her videos let me find her video. Okay perfect so it's right over here so this is the one that went up 11 hours ago. Want to know the secret to creating a compelling talk that gets you to stand out gets you. In fact let's see let's see so and here's the thing here's the thing you guys are seeing. This is behind the scenes this is this is the real deal Holyfield right here. I just cut a little error. So before I go and run that ad I want to make sure I want to triple check the post I want to triple check the verbiage look there's two spaces let me bring that back. I want to stand want to know the secret to creating a component now Grammarly is telling me to truth create but want to know the secret to create. Yeah, to create a compelling talk that gets you to stand out from your competitors and gets results. Look at that man look at that there's misspelling right, you want to come in here you want to quadruple check the text, you want to control quadruple check the title. And you want to make sure that that is the thumbnail you want to roll with. Now that thumbnail if I come over here. I can I can probably look for one that that might be a little bit more clear. So how about this one with the big old smile shout out to Christie. Actually that one's a nice one. Let's go with that one. So look I can change the thumbnail which is what I'm about to do. Hit save and now that becomes the new thumbnail. But I want to make sure that. And also what I'm going to do is I'm going to take out this link right here shout out to Christie. But again this is what you brought me aboard for to really clean it up. So this is the link that's going to go in the learn more button so as they see the ad, they click on learn more, and they come straight to this link right here now sometimes it's good to put in the actual copy, which is the text. But this this link is a little too long. So I'm going to take it out. Okay, so I'm going to take it out. So want to know the secret to create a compelling talk, comma, that gets you to stand out from your readers and gets results. Look no further. Click on learn more. Click on learn more to register for my free master class. Okay, perfect and see this is when they click on learn more. This is the link we're bringing him to this is the cartridge page so so those of you that are looking to capture leads. So if you're if you're selling physical products then most likely you're on some Shopify platform, or some e commerce type of platform, then then it really wouldn't apply to you, you have that platform but for anyone else providing any other type of service, your massage therapist you're a freakin again you're a yoga instructor, and you want to you want to get people a free seven day pass to your yoga studio, and they have to click come to a landing page enter their name and email and download that coupon. So after that I use cartridge for all my landing pages. Now when that person this is this is a cartridge landing page right here, when they click on that button and they enter that name and email. I also use cartridge for the email automation, the moment that email is is entered, then an email triggers right away, and that that can lead them to a webinar that can lead them to a free download a free PDF whatever that email is super powerful inside of cartridge and in this case, she's a service based business so her goal is to is to get them to opt in, register for a master class and also schedule an appointment. So cartridge I also use my online calendar, my landing pages, my email auto responder, and my online calendar so if you're in the service business and you're looking for appointments you're looking to capture leads. So make sure there's a fortune day trial right in the description if you're running Facebook conversion ads, you need some type of landing page software, bottom line, and all I do is all I want to do is encourage you to compare it to whatever else you're using, click funnels, lead pages, could job email chimp, whatever dude, activate a 14 day trial, I'll email you my calendar, or yeah email you my calendar, you know, I'll know that you activated a 14 day trial. Let's jump on a call man let's jump on a call let's strategize let's pick it apart let's compare it to what you're using, because I'm telling you man there's nothing like it. In the market, so this is a simple landing page that we're going to bring traffic to to promote this up and coming web class master class that she has going on on the 21st so our whole goal is to run ads from now and from the 14th to the 20. So actually we're going to go we're going to go to because this is at 5pm Pacific so we're going to run this ad from the 14 to the 21st and maybe cut it off at cut it off at 4pm we'll cut it off at 4pm Pacific time on the 21st. Okay, so here's what we're going to do here's the link we want so when they click on learn more, they're going to go to that link right there so let's come back into the actual platform. So let's let's save this make sure we got everything how to create how to create a story that pays you that pays and slaves. Okay, cool. So we'll go with that. And then we'll just hit, we'll hit save. Actually, let me make sure that we got that that thumbnail. Perfect, we got it. Okay, cool. So let's save. Okay, so what I always what I always encourage you to do man is, let me refresh this because that link should not be there anymore. What I encourage you to do is to is to post your video on your business page first okay. For those of you that are going to be running Facebook ads, we want to we want to post it over here first so now I cleaned it up. That text looks looks a lot better. Okay, there's the thumbnail look there's a thumbnail nice thumbnail of her smiling. Okay, so post it here first and the reason for it is because when we when this ad ends on the 21st. The video and the post will still be there. I want the social proof I want the credibility I want this to read 5000 views. Right, I want it to say, you know, 15 shares. I want that credibility to remain on the business page forever. And even though it's a it's a it's a it's a web class that she's conducting on the 21st and maybe you know their way past that date it doesn't matter like leave the content on the page. Post it here first, because if you don't post it here first that's what what what we call a dark post ad. If you don't post on the business page then you simply just come back here run the ad grab the video from your downloads folder on your computer. And on the 21st when that ad ends, it's nowhere to be found. It's like dude if you're going to spend the money on the ad to get all that engagement to get all them views to get people to click to put a learn more button to get your link up there like you might leave the damn thing on the page forever like shit you're paying for it right so that's my whole you know take on it. If we're going to spend some money on it leave the damn thing up there forever. Okay, so now that we cleaned up the text. We got everything up on the page we're good to go so now here's we're going to do you guys. Again this is week one this is week one we're going to roll out. We're going to go for the next eight weeks and keep running a new ad every week promoting her weekly event. We're going to come in here, click on the green button. And here's a here's a side note. If you haven't created any custom audiences. That's what you want to do first. If you haven't set up a custom conversion. That's what you want to do first. So I'm going to link those videos, those two but in fact you know what three videos if you haven't installed your Facebook pixel look as I come over here to this page. Right here. My pixel is firing Christie's ad manager pixel. This pixel is firing when that person registers and enters her name and email and goes to the next page. That pixel is firing. So step one, I'm going to link three videos in the description if you haven't done these first three steps. Don't even get to this part yet okay. This is this is this is step four. This is step four of the damn four part freaking requirement right. So step one is installing that pixel step two is creating a custom conversion and step three are creating is creating custom audiences. We want custom audiences because those who click on learn more and land here. They're not all going to register. There's going to be a good percentage of people who land here and don't register. We need to capture that data. I need to know who lands here my pixel is on it. If I click the link I create a custom audience. Therefore I can track everyone who's landing here, but has not opted in. If you clicked on my ad and you got this far and for whatever reason you didn't opt in. That's at least someone that was interested. They were they were somewhat interested to get this far. They're in a custom audience now when I go run ad number two and number three and number four. They're always retarget people who landed here but didn't register okay. That's a custom audience that needs to be set up for sure. The next custom audience that needs to be set up is as people come here and enter their name and email. Right they come here they enter their their first name last name email. They put yes count me in. They then go to the thank you page that thank you for registering page that's a completely different URL that's the second page. So there we need to also segment and categorize the people who land there. Those are our registrants. Those are our aka leads. So I need to have a custom audience of everyone who lands on the thank you page, because as I go run ad number two and on. I'm sure I always exclude that audience. I don't need to keep showing the same web class register for my web class freaking add to people who registered three weeks ago, a week ago, two weeks ago, I don't need to keep doing that I need to be able to exclude those leads right custom audience. Another custom audience the third custom audience are those who are watching the video. This is a two minute and 28 second video. We've created a custom audience of those who watch 25%. So if you watch 25% of this video of this video, then you're going to be put into a custom audience. And we're going to retarget you from this point on video number two, add number three, add number four, add number four, five, six, seven, eight, we're going to always retarget people who are watching our videos. That's when you really start to lower the cost of your advertising because now you're retargeting warm audiences right people who have engaged with you people who have watched your shit people who have landed on your pages. It's a warm audience the cost per click the cost per lead the cost per everything would drop drastically because now you're targeting a warmer person right. So, but in the beginning, this is add number one. This is where it all begins. And you're not exactly going to pay the lowest per click or the lowest per lead, because we're just getting started right that's why you got to create these audiences. So you can warm up that pixel and really start giving Facebook some data of those who are engaging. Okay, so there's a video custom audiences pixel custom conversion, those three videos will be in the description. Okay, so here we here's let's get the damn show on the road. I click the green button I got here. I'm going conversions. Okay, we're going conversions. I'm going to hit this drop down. And I'm going to just simply name it right now. And let's name it. Let's name it what we somewhat name. I want to know the secret of a compelling talk secret of a compelling talk. I'm going to simply name the campaign secret of a compelling talk video conversions. Okay, now the ad set the ad set. Let me pull up. Let me pull up her targeting. Actually, we're going to leave I'm going to leave the title blank for now, because I'm going to create I'm going to create three different ad sets. And then and then the the actual video would just be the same. I'll name that the same video. Okay, so we got that so let's hit continue. Okay, so here's what we're going to do. Let me go and check her targeting one more time. Okay, so now we don't need special ad categories that's off if you are in any of these industries, you got to hit this drop down. If you're in the credit industry employment housing social issues elections or politics, you must shade blue and choose your actual niche. Okay. But if you're not, then leave it off and just simply come down and you'll come down a campaign budget optimizations. We're actually going to leave this off because I'm going to simply set the ad on the ad set level, set the budget at the ad set level, not the campaign level so I'm going to leave that off. I'm going to hit next. Okay, so let me just simply scroll down her actual perfect got it right here. Okay, cool. So now, now we're in the ad set level. Now here's what we're going to do you guys so pay attention right this I'm telling you man this video is going to be very, very valuable for you. So watch it over and over and over if you need to okay this is where the magic happens in the ad set level. Okay, now what we're going to do is we're going to be targeting for different audiences we're going to be spending 20 bucks a day, $5 per audience per targeting. Okay, and here's how we're going to do it. Okay, so here's the first one. The first one is going to be Lisa. And I see HLS. Okay, that's the first one. Okay, Lisa Nichols, and I'm going to scroll down, make sure that the pixel is there. And then what we want is this is our custom conversion. Okay, this is where that's actually not at the ATC. But this is where our custom conversion goes. We have three of them set up we have one for purchased for leads and for add to cart. In this case what we're going to be doing is running a custom conversion to the lead link. Okay, now the lead link is the thank you page. When I go to your landing page I enter my name and email, I then go to a thank you page that URL is the custom conversion. Okay, so again, if you're looking to capture leads, if you're looking to make cells using Facebook advertising, advertising, watch the video below. The link is in the description. Okay, that's a custom conversion how to set up a custom conversion. You have to set that up first. Okay, so I already set that up. This is a custom conversion storytelling leads. Okay, I'm going to leave dynamic creative off. I'm going to leave off for off daily budget. I'm actually going to go. Yeah, I'm going to go daily and I'm going to go five bucks. Okay, I'm going to go five bucks. And I'm going to start this ad tonight. See it's 523. I'm actually going to start it a little later. I'm going to start it at 9pm. Okay, I'm going to start it. I'm going to start it at 9pm. And I'm going to have it end on the 21st at 430 actually know what I'm going to go I'm going to go 445 normally I match it normally I'll go nine and nine, but but I'm actually going to go. I'm actually going to go 445 because it ends at, I mean it starts the actual ad starts at 5pm. So I'm going to simply go. I'm actually going to go to 445pm. Okay, so there's daily budget. This is on Lisa Nichols. And here's what I'm going to do next, scroll down scroll down scroll down. And what I'm going to do custom audiences. This is the first ad so I'm not going to put any custom audiences. I'm not going to exclude any but again, this right here is where your ROI is that man I keep, I keep trying to. I keep trying to try to really stress how important this is man how important custom audiences are to warm up that pixel to give that pixel as much data as possible, and to retarget okay that's what where it's all that is to include your custom audiences in future in future ads and to exclude your custom audiences for future ads okay exclude will be excluding leads those who land on the thank you page the thank you for registering that's a lead those who purchase that's a lead right that's a purchase. Those two types of audiences will always be excluded right for let's just call it at number two and on will always exclude include I'll always include people who are watching our previous videos. Include the custom audiences of those who land on on on her on on her on yeah on her on her landing page those who land on her landing page will always retarget those those who haven't opted in right that's where you would put that super powerful man. So location I'm going to go United States, and then age I'm actually going to change the age we're going to go 40 her market is a little little up higher 40. We're going to go 65 we're going to go only only women she only targets women detailed targeting I'm going to leave that. I'm going to uncheck that box so I don't want I don't want Facebook to show to any anyone out anyone else outside of my targeting. And then, and then what I'm going to do is right here is where I type in Lisa. Nichols. Okay, perfect right there. Bam. Okay. Okay, so here's the deal. Here's the deal. Most people will put in 1015 20 different keywords all in this area right here. We're going to split it up. We're doing multiple assets. We're going to split them up. One's going to be Lisa Nichols five bucks a day. Another one's going to be less brown five bucks a day. Another one's going to be Oprah five bucks a day. We're going to do a fourth one, which gives us our 20 bucks per day. Okay, so let me show you where the magic is. And again, if you guys are new to my channel man my name is David. I've been building a social media agency since 2016 around real estate agents and small business owners helping them with social media marketing and Facebook advertising so I've been in the trenches since 2016 mastering my craft and just trying to get better every damn day. So if you're new to my channel man please subscribe. If you don't subscribe give me a freaking thumbs up dude at least give me a damn thumbs up if you made it this far in this damn video, give me a freaking thumbs up dude please man. It's all I asked man let let or share the damn video right share it with some homies whatever share it is is is the is the most you can do the least you can do right so I would truly appreciate that more than ever, more than anything you guys so if you're getting any value whatsoever please give me a like or or subscribe. We're going to leave that as is we're going to keep going we already got our interest right there languages we're going to leave all we'll just go all languages and we're going to leave that as an advertisement we're going to let Facebook do their thing and just try to maximize and optimize that add on the best platform automatic. I'm going to let it let it let it fly everywhere. Okay, and then I'm going to go next. Okay, now here's what I'm going to do. We're going to come to the third section this is right here. The third tab is what I call it right now we're over here. Now what we did is we, we posted the video on the business page first right. Because we posted it there, what we're going to do now is come down here, use existing post, and I'm going to select post and I'm going to go find that post, which will be this one right here, which was uploaded on January 14. So I'm going to click on that one. I'm going to hit continue. And there it is there. So now that I have it here. I can no longer change the text. That's why I always want to quadruple check to make sure that everything is written out right. No misspelled words, and it looks proper right, because by the time I get here I cannot change it anymore. It is what it is right so now, now let's see what it looks like. Bam we got our our texts, and then down here would be the title which is the headline, but it's not showing for whatever reason. That's fine it'll show up on the final ad. So it'll stay right here videos can't be longer than 120 for Instagram and that's fine. So here's our ad, our call to action button to learn more. Okay, so there's to learn more. And then we're going to grab our link right here. There is our link right there we're going to paste that in. We're going to update post. We're good to go you always want to make sure that this dot is green. Make sure that your pixel is lit up make sure that your pixel is active. There goes to learn more. There goes the title how to create a story that pays and slaves. I like that. Okay, so here we go. So that is it you guys on the third section we got our call to action button. We got our pixel up and going. We don't need anything out. So here's what we're going to do now. So stick with me. Here's what we're going to do now. And if you got an Instagram account. Bam, go ahead and include it but this video is too long for Instagram so it's not even going to go there. But we'll we'll include it just for the heck of it. And now here's what I'm going to do. I'm going to come over here and hit publish. Now I scheduled it for 9pm right I scheduled it for 9pm. Here's what we're going to do now. We're going to simply let this thing publish. We'll let this thing let this thing go through and then all I'm going to do is simply X out right here in the top left I'm going to X out. And now we got this is the third tab we were just in that's in draft. We got this middle section which is already approved. That's already scheduled and ready to go. And then we got the campaign already approved already scheduled ready to go. The third tab this is what stays in review for a while so this might be in review for a few hours. You know that's why normally I'll place the ad the next day. If I'm if I'm you know setting up now I'll always place the ad to go live tomorrow at 6am but because we're kind of in a in a freaking in a rush I wanted to go live now so I just pushed out a few hours right now it's freaking 530 my time. 9pm is when is when it'll go live tonight. Okay, so here's what we're going to do now. Here's what we're going to do now. Here's where the freaking magic happens. Okay, so what I'm going to do is I'm going to X out once selected X out once selected X out once selected. Okay, I'm going to bring it back over here to tab number one the campaigns, and then I'm going to make sure there's nothing checked right no boxes checked right there that one's checked I'm going to uncheck it make sure everything is unchecked. Okay, everything is unchecked. This is in review so we're good. What we're going to do now is we're going to take it up a notch on the ad set level. We're going to come over here and we're going to simply duplicate. And we're going to do just simply one at a time you can go multiple at a time. And sometimes I do but I'm going to just do one at a time, just so I can walk you guys through it okay, so we're going to duplicate the original campaign. And we're going to simply hit duplicate. Here's what we're going to do now. Now, all I'm going to do is I'm going to come in here. I am now on the copy. The copy the copy one, all I'm going to do is I'm going to scroll down, scroll down, leave it at five bucks a day, and all I'm changing is the actual size. So I'm going to go from Lisa Nichols, I'm going to X that out. And I'm going to go less brown. And what I'm doing is I'm choosing less brown speaker, right there, bam. What I'm doing you guys is I'm simply going to lay out I'm simply going to really track my ROI to the fullest capability, like I'm going to be able to look at these four different interest groups in a few days and see which one is performing which one's giving me a good ROI on my investment, which one's which one's not which one's giving me the best cost per lead, which one isn't in three days, I'll take a look and I'll shut off I'm going to do four of them. I'll shut off three of the four. Maybe I might just shut off two of the four, but I'm for sure going to shut off some there's always going to be one that outperforms the other three. There's always going to be two that outperform the other the other two right so we'll we'll see where we're at in a few days but but that's that's the whole strategy right that's the whole strategy so I put in less brown I come up to the top. And I simply paste it in there. Okay, now we got that that that that second ad set. Okay, so that is there. I'm not going to publish it yet. I'm going to X out. Now, I'm going to uncheck this third box. I'm coming back to over here. And now what I'm going to do is uncheck that so nothing's checked. And all I'm going to do is duplicate it again. So I'm going to duplicate Lisa Nichols I'm going to do one at a time. Keep it simple. Just do one at a time. And now I'm going to come up here and the next targeting I believe is Oprah. Yeah, Oprah. So all I'm going to do is take out this Oprah, title it Oprah, and I'm going to scroll down. And I'm going to get rid of Lisa Nichols. And I'm going to type in Oprah, Oprah Winfrey, right there. Bam, 19 million. Okay, got that we're locked and loaded Oprah is ready to go. Now I'm going to X out. I'm going to uncheck the third one. And I'm going to simply come over here. And I'm going to duplicate. I could duplicate any of the three but I'll just duplicate that one. So duplicate that one. Okay, and then the last one is going to be a name that I've never heard of but hopefully, hopefully, there's an audience. Okay, so oh, you, oh, oh, you a, I see. Okay, I guess that's how you spell it. Okay, so I'm going to come down here. Take out Oprah. And I'm going to simply type in that name a f o u a f o u a i z. Okay, so there's no, there's no name under that so what I'm going to do is I'm going to type in, I'm going to type in Tony Robbins. Tony Robbins is a huge public speaker, right motivational speaker, Tony Robbins, we're going to go with Tony Robbins. For the fourth one. Okay, and we're targeting women. So it's all good. There's a ton of women who follow Tony Robbins. So here's what we're going to do now. Here's what we're going to do now. We're going to X out. Now, if I uncheck that one selected over here on the tab on the third tab over here, right, I want to make sure I uncheck that one. I come back over here. Now I have four ad sets. I have one scheduled right this one right here. This right here that schedule this is the original one right so if I come over here. This is the one that's in review once that goes scheduled, meaning once it gets approved, then I'm going to come back to the middle tab, or what I can do is I can simply come up here. I'm going to, here's all I'm going to do. I'm going to come up here and I want to hit publish. I'm going to hit publish. Right. So I'm going to end up publishing all of the other ones and if and if that doesn't publish the ad sets, then I'll just come over here each one. I'll click on, let's say for example I come in here Tony Robbins, and all I got to do is come down. Let's click on, let's click on edit. All I got to do if I got to do one on one one by one I'll do one by one it doesn't matter. I'll hit publish right here, and then I'll come down to the next one, and then I'll hit publish right here, and then I'll come down the next one, and I'll hit publish right here. Okay, so if you got to do it that way you can do it that way for sure as well. Because what I want to make sure is that the first one gets approved first now there's nothing crazy that we're doing so I don't know why it would get rejected at all, but I wanted to go approved first right I want that first one. Let's go back to the first one which was the Lisa Nichols. I want this one to go up to approve on all three tabs campaign ad sets and add ads for one ad set. I want that to go to approve and and be scheduled to go live at 9pm. The moment it does that so I'm going to have to micro manage it over the next few hours until until we get that email that it approves right then I'll come in here and just and I'll publish these other three right away. Here's what's going to happen. Here's what's going to happen. Okay. Now, what I want to do is I want to come over here to columns performance, and I want to come over here and I want to night or I already created let me let me do this over so you guys can really, really, really get value from this one I'll do that one over. Here's what I want to do. Okay, here's what I want to do let me just let's just let's just keep it from let's keep it actually will should I already let's go to I'll just start from the beginning. Okay, so this is how it normally is this how normally is columns performance this how it normally is. After I set all that up right after I set all that up. Here's what I want to do next these four were good there. And then and then and then we're good there. Okay, here's what I want to do. This is the last step and then we're done. I want to come over here to columns performance and I want to come down and customize columns. Again, you have to watch the other three, watch the other three videos that I have in the description, the pixel, the custom conversion and the custom audiences because you're not going to be able to do this part, unless you set up a custom conversion. Okay. So here's what is over here to the right. These are all the columns at the very top. So right here, campaign name delivery results, like reach impressions cost per result amount spent all this shit that is listed right here. And then we go to the assets and we got all this other crap that's up here at the top right cost per result reach impressions, all that stuff is important but there's a lot of stuff that's not like so I'm going to delete a lot of that shit to take away the clutter and just leave what we really need there. Right because at the end of the day there's only a few metrics that you really need to know man, you don't need to know all these other metrics like I'm going to show you which ones are the most important. So all we're going to do is we're going to come over here click on the on the first tab campaigns. We're going to come over here columns performance and we're going to scroll down to customize columns. Okay. This is what we're going to do over here to the right hand side. This is all of the the the freaking labels at the top in the column. We're going to take away a lot of these. Okay, we're going to take away last significant edit results, reach impressions cost per result. Engagement rate, conversion rate, link clicks, video, video, video, don't care about none of that ends amount spent quality ranking quality ranking I don't even really care about that but I mean that's a metric that some people like but let's just get rid of it. Budget bit strategy ad set name delivery. Okay, so here's what we're going to do now. To the left. We have our custom conversions. This is what we set up right here. Okay, one storytelling core students storytelling sell storytelling sells page atc storytelling leads scheduled appointments ebook leads. These are our custom conversions. Okay, what we're shooting for is the leads. That's what I set up. That's what we're running a conversion on is the storytelling leads. Okay. So I want that one. I want the total of leads, and I want the cost. I want the cost. Okay, so now as I check on the box, they're over here to the right. All I'm going to do is drag them up. I'm going to drag. I'm going to drag it up just like that. Okay, then what I'm going to do is I'm going to come over here to the bottom left. I'm going to save as preset. And this is going to be storytelling campaign, storytelling, story, I put too many else story storytelling campaign, and I'm going to click apply. Now, as I come over here, dude, as I come over here, look, check the box. I'm in the middle tab. Where are our freaking, let me let me uncheck this. Okay, where did our freaking, give me one second. Okay, all I had to do is refresh the page. Now we're in freaking business. Now we're in business. Now, look, I'm in my columns. I'm in my customized column. Okay. I'm in the dropdown. I'm in the, the custom column, which is a storytelling one, right, let's go to storytelling. So I'm in the storytelling one, right. Now look at my dashboard. Look how it reads now storytelling leads cost per storytelling leads. It just gives my mind. It gives me it allows me to look and be like Dan, that's my shit right. I don't really care about our how many leads came in. What was the cost per lead, and how much was spent. That's it dude like what else do I need to know like I don't give a damn about nothing else. Right. Like I really don't. I'm already creating a custom audience of those who are watching my video. I'm already creating a custom audience of those who are landing on my page but not often in. I'm already creating an audience of those who actually opt in and become a lead. I'm already creating a custom audience of those who actually purchased my shit. Like I don't need any other metrics up here. Like I don't care about any of those metrics like that's all I need is is how many leads came in. What was the cost per lead and freaking and how much what was the amount spent. That was it man 34 bucks like that's that's all that's all we need to know and that's how you can do it in the in the columns by simply customizing it. Okay guys so that's how you run a conversion that on Facebook. Again, those are that's for that's for those of you who are looking to capture leads and make sells online. Alright guys so if you haven't subscribed please subscribe if you haven't watched any of the previous videos. Watch those this is like a series of four. This is video number four in the damn series alright let's call this a four part series. This is part four. Okay. Those other three videos are in the or in the description and I truly believe you'll get a lot of value out of those videos. Alright, so that's how you capture leads on social media in 2021 and beyond I'll see you guys on the next video over now.