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HP Augmented Reality at Mercedes Benz Fashion Week 2012 | Convert Communications | Advertising

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Published on May 14, 2012

In a Mercedes Benz Fashion Week first, we created an advanced augmented reality experience using motion sensing Kinect cameras to detect the actions of Fashion Week visitors and place them at the centre of a virtual world, on a virtual catwalk with virtual models and a virtual HP Envy14 Spectre, where they interacted with 3D objects through simple live action gestures.

Visitors chose a male or female model to demonstrate the Spectre, and then selected the model's wardrobe before exploring a range of HP Envy14 Spectre features in the multi-dimensional reality. Coding and technology from Digital Pulse brought scenarios to life as hand gestures and movements transitioned scenes and created new visual states.

www.beconverted.com.au

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