 Hi, my name is Raina Moro. I'm Rory Sullivan. I'm Patrick Hallister. I'm Audrey Tarni. My name is Vera Ioannis-Rodri. And I'm Rabbi. Hi, I'm Ben Jones. I'm a Creative Director at Google. Poximiqui. Ixio. Damsung. Badling. Archden. OVV in London. Creativity belongs to anybody who can think creatively. The opposite of a good idea can be another good idea. Use data, understand data, learn data. It is the oxygen of the 21st century. If you just think it's a question of technology, you will fail. We need to really understand the way that we pay attention if we're going to understand the future of digital marketing. You can kill great ideas if you test them in the wrong way. Jump in right now and push yourself to the edge of what's known.