 Speaking of processes, John, we asked recently what we should do with this new tool that Apple is offering podcasters starting the end of this month, which is the subscription tool. As you know, we have our premium program at Mackie Keb.com slash premium. And when you sign up there, we know who you are. Therefore, you can use the premium at Mackie Keb.com email address and all of that stuff. And it's great so we can offer lots of things beyond just, for example, a paywall episode, which is something you'll notice we don't currently do. We used to. And you folks told us, stop that. We don't want the content behind a paywall. We just want to support you. And so we altered the premium program to account for that, obviously, and it works fairly well. But as many of you have pointed out, and as we suspected, the premium, our premium program, as with anyone's involves some friction. You have to come to our website. You have to sign up with an account on our website. And then you have to give your payment information to us via our website. And you have yet another account to manage. And I get that that is friction. So the question is, what should we do? Because when you sign up through Apple, we don't know who you are. We can't send you an email and say, hey, thanks. The only thing that we can do is send you extra content. So we asked you for ideas and we've had a few. Barry, who was our very first premium subscriber, he says he loved so he's one of the people that says I'd love to hear an ad free version, but understood that that requires additional editing and all. But what I'd really like is the entire recording pre and post show. I know other podcasts do that. And having heard Mackie Kev via the live stream or in person, it's a nice benefit that I think would be worth paying for. Sign me up.