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Crucial Conversation: Business Incentives - Where they work and where they don't

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Published on Sep 20, 2012

September 20, 2012 - Prof. Bill Lester of the Department of City and Regional Planning at UNC Chapel Hill unveils an important new study entitled "Mediating Incentives." According to Lester, there are circumstances in which incentives can work -- if we're smart about where, when and how we pursue them.

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