 Even though the most widely accepted, well-established chronic disease practice guidelines uniformly call for lifestyle change as the first line of therapy, physicians often do not follow these guidelines. Yet lifestyle interventions are often more effective in reducing heart disease, hypertension, heart failure, stroke, cancer, diabetes, and deaths from all causes than almost any other medical intervention. Some useful lessons may come from the war on tobacco. Dr. Neil Barnard wrote in the American Medical Association's Journal of Ethics, when he stopped smoking himself in the 80s, the lung cancer death rate was peaking in the U.S., but it since dropped with dropping smoking rates. No longer were doctors telling patients to give their throat a vacation by smoking a fresh cigarette. Doctors realized they were more effective at counseling patients as to quit smoking if they no longer had tobacco stains on their own fingers. In other words, doctors went from being bystanders or even enablers to leading the fight against smoking. And today, he says, plant-based diets are the nutritional equivalent of quitting smoking. If we were to gather the world's top unbiased nutrition scientists and experts, there would be very little debate about the essential properties of good nutrition. Unfortunately, most doctors are nutritionally illiterate and worse. They don't know how to use the most powerful medicine available to them—food. Physician advice matters. When doctors told patients to improve their diets, which was defined as cutting down on meat, dairy, and fried foods, patients were more likely to make dietary changes when their doctors advised them. And it may work even better if doctors practice what they preach. Researchers at Emory randomized patients to watch one of two videos. In one video, a physician briefly explained her personal healthy dietary and exercise practices and had a bicelmet and an apple visible on her desk. In the other, she did not discuss her personal practices and the apple and bicelmet were missing. For example, in both videos, the doctor advised patients to cut down on meat, to not usually have meat for breakfast and have no meats for lunch and dinner, at least half the time as a kind of simple place to start improving their diets. But in the disclosure video, the physician related that she had successfully cut down on meat herself, and perhaps not surprisingly, patients rate that physician to be more believable and motivating. The physicians who walk the walk literally and have healthier eating habits may not only tend to counsel more about diet and exercise, but also appear more credible and motivating than when they do so. It may even make them better doctors. A randomized controlled interventional trial to clean up doctors' diets, called Promoting Health by Self-Experience, found that healthcare providers' personal lifestyles were directly correlated with their clinical performance. Healthcare providers' own improved well-being and lifestyle cascaded to the patients and clinics suggesting additional strategies to achieve successful health promotion. Are you ready for the best-kept secret in medicine? The best-kept secret in medicine. Is that, given the right conditions, the body heals itself. Treating cardiovascular disease, for example, with appropriate dietary changes, is good medicine, reducing mortality without any adverse effects. Yes, we should keep doing research, but educating physicians and patients alike about the existing knowledge, about the power of nutrition as medicine, may be the best investment we can make.