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Re-Search: Now you can see it

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Published on Nov 28, 2016

Re-Search is an extension that automatically will make your image searches of different professions more gender balanced. By finding images that already exist and presenting them right alongside your regular search result. ReSearch was developed in-house by Semcon in Sweden.

Download and read more: www.semcon.com/re-search

Why does it matter?

When we choose a profession, our choices have already been narrowed down based on images we have seen in the media, advertising and popular culture. With the internet, many of us hoped we would get access to a more diverse set of images of different professions, and there is no question that the non-stereotypical images are out there. The problem is that they don’t show up in the search results, unless you search for them specifically. If we can present images of professions in a more balanced way to begin with, maybe we can take a first step towards better role models, images and balanced representation.

So why does all of this matter to us at Semcon? It’s quite simple. To make the best products, we need to put people’s needs and behaviours first, and since half of the world’s population is female, we need more women choosing to become engineers. Without role models, we may not get there.

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