 In this episode of Mind Pump, the world's number one ranked fitness health and entertainment podcast, we're the only one that combines all three. We answer some questions asked by listeners and viewers just like you. And the way we open the episode was you do an introductory portion. This is where we talk about current events. We talk about our sponsors. We talk about our workouts and fun stuff like that. After that, we get into answering the questions. By the way, if you want to see a timestamp of all of the topics that we covered in this episode and fast forward to your favorite part, go to mindpumppodcast.com. So let me give you a breakdown of this episode. The intro was 42 minutes. We start out by talking about our brand new Organifi balls. Adam shares his balls with Justin. Delicious. Doug and I walked in on that. We're like, what's going on? Yeah. These are Organifi balls made with protein, coconut oil. They taste really, really good. Now Organifi is a company that makes organic plant based supplements, including protein powders, but they also have a green juice and a red juice and a green juice. Very, very popular supplement company. And because you listen to Mind Pump, you get a full 20% off. OK, so that's $100 purchase. You get $20 off. It's only 80 bucks. Look, I just did the math for you. Here's how you get the 20% off. Go to organifi.com. That's O-R-G-A-N-I-F-I dot com forward slash Mind Pump. Use the code Mind Pump at checkout. Then we talked about roll blocks making almost half a billion dollars in its first six months of 2020. It's also a place that I don't let my kids go because I got some weird stuff on that. Scary. It's wrong with you guys. Then Justin brought up something called Mythic Quest. I believe this is a show. What's the show on? It's on Apple TV. Apple TV. I don't know much about it. Then I talked about my son getting scammed on one of his video games. You bastard. I know I'm going to find you. We're going to find you. Who you are. Then we talked about our newest partner, Ollipop. OK, so trip off this, right? They make a soda. No joke. This is a soda with almost no sugar fiber in the soda. And the ingredients are for gut health. This is a gut health. So it's got things like marshmallow root and slippery elm bark and other things that heal and repair the gut. But the flavors are what's incredible. I'm holding in my hand right now. Cherry vanilla literally tastes like cherry pie. I'm not exaggerating by this. Try it out. If you don't like it, she is my cherry pie. I'm telling the truth. It's a it's any class all by itself. These are gut health supporting, low or no sugar, paleo friendly sodas. No joke. Go try them out. They'll blow your mind. And of course, because you listen to Mind Pump, you get a hook up. Here's what you do. Go to drink ollipop.com. That's the word drink then O-L-I-P-O-P dot com. And then use the code Mind Pump. You'll get 15% off your first order. Oh, I forgot to say this prebiotics. And there's as well to feed your healthy bacteria. Then we talk about GMO mosquitoes in Florida. They're releasing 750 million. Get out your tinfoil hats. Laboratory made mosquitoes. What could go wrong? It's 2020. Yeah. Nothing's going wrong this year. Keep throwing stuff in there. Then I talk about slowing down your reps or doing the negatives real slow to get better results. Then we talk about a study on priming and how effective it is at improving your strength. Yeah. And then we talk about Bud Light looking for a new CMO. Anybody can apply. The M stands for meme, by the way, memes. Then we got into the questions. The first one was, what are the effects of low carb diets on hormones? The next question, is there any science that proves old man's strength is a real thing? There's also old woman's strength, by the way. That's a real thing. My mom, let me tell you, she used to beat me down. Yeah. The next question, what do we think about marketing and branding our products to appeal to both men and women? So we talk about fitness marketing. Like this is just for women. This is just for men. And the final question, a hypothetical one. Let's just say the president appointed mind pump media in charge of the country's obesity epidemic. What would we do to help fix that? Because we are in an epidemic of obesity. Fix the fat. Also, this month, maps performance is 50% off. This is a full body workout program that includes traditional exercises and non-traditional functional exercises. So this is a workout that makes you look good, but also makes you perform and move good. So if you're somebody that likes to look good, but you also want to perform, it's like, you know, why would you have a Ferrari with a civic engine? You know what I mean? You want to look good, but you also want to be able to perform. That's maps performance. It's athletic training combined with bodybuilding training to give you the best looking and best moving physique. There's a special emphasis on mobility. Oh, by the way, if all you have are dumbbells at home, you can still follow the whole program. We have a mod in there for just dumbbells. So you don't need barbells. You don't need any other equipment, just dumbbells and a bench, and you got everything you need to follow this program. If you have a full gym, you can still follow the program because then you can follow it as we originally designed it. Now this program is 50% off. Here's how you get the discount. Go to mapsgreen.com. That's M-A-P-S-G-R-E-N.com. And then use the code green50. That's green 50 with no space for 50% off. Did you guys like my balls? Whoa. Yeah, let me tell you. I love your balls. I feel wrong saying that, but I do love your balls. Yeah, they're really good, dude. Amazing. Yeah. Huh? Yeah. They're really, really good. Tasty. Yeah. Let's explain what they are. They were cold and chilled. Yeah. You're talking about the protein balls. Amazing, right? Oh, yeah. The no-bake bites. So this is one of my favorite things that organ... So if you, you know, I know obviously we have a lot of people that listen and use a lot of organified products, but they're always constantly putting out great recipes. And, you know, we're always playing with them. And now Jerry brought us on Monday these bites that are absolutely amazing. And they're cookie dough, no-bake bites, protein bites. Here it is. There's just little difference between just eating cookie dough and that. Dude, they're legit. Here's the ingredients. It's a cup of almond flour, quarter cup of organified protein, vanilla. Then you put a tablespoon of vanilla extract, quarter tablespoon maple syrup, quarter tablespoon coconut oil, eighth of a teaspoon of sea salt, and then three quarters of a cup of chocolate chips. Ingredients are legit. Yeah. And you basically mix them all together. And then you chill in the freezer and then you roll them into balls and sprinkle a little sea salt. And you're done. Yeah. You don't need a bacon or anything. Put them balls in your mouth. There's... That's enough. What? Why? I'd say that's not wrong. That's really good. Amazing. The macros are probably pretty good too. Just when you got the coconut oil and a little bit of maple syrup in that protein. Delicious. Hey, I wanted to ask you something, Sal. So we talked about this, I don't know, it was a few... I think it was a few months ago. Remember when I brought it? I was unfamiliar with it. I said that I brought up something about them statistically, like revenue-wise, I think it was. And that was the game. Is it Roblox? Yeah, it's huge. Oh, my God. And do both of your guys' kids play this? My daughter sometimes. They won't shut up about it. Okay, now, do you guys follow anything on them? Yeah. Well, in terms of business, I mean, I just make sure that like... Nobody talks to them? Exactly. Well, I'm creating a wall from creeps. So they're massive, right? Like, I mean, they're one of the most popular games played by young teens and under teen, right? And I think they did like half a billion dollars in the first part of the year of 2020. They're smart. I mean, they have like little side games that you can kind of create and all kinds of stuff. And this is what I was reading about. And I didn't fully grasp like how it works. And I guess Fortnite's a little bit like this. I'm so disconnected from the gaming world now. You know, it is a bunch of old dudes, right? But I used to love all this stuff. And I guess the biggest feature is that it allows the kids to almost create their own worlds and own gaming communities, which is awesome. And it's ever-evolving and changing. It's cool and creative, for sure. But here's what they're having problems with. So there's like pornography has made its way into this. Yeah, dude, that's the- Lord have mercy. That's the thing, man. You got to be careful. A lot of people, apparently people pose as children, go on there, start talking to your kids and whatever. Now, how's the pornography? What did they do? So, okay, because you can create your own avatar. And because it allows kids to create their own worlds and own everything people have made, and they do it, they do it smart. Because obviously they have algorithms and AI in there to try and pick up on profanity and as much as they possibly can. But when you have something like that, it's like the Uber free market thing. It just grows so fast, you can't control it. And clever kids title it something different, like, oh, the apartment getaway or something like that. I forget the name that I read in the article. But it's not like triple X, whatever. It's not obvious. And then you enter that room and the characters are all naked and do it having sex and they're able to talk to each other. However, so this has now infiltrated this game and has become extremely, and it's a challenge for them to try and combat it. You had another reason why I got to steer them away from that game. Well, have you guys ever watched that show on Apple called Mythic Quest? Oh yeah, you got me to watch a few other areas. No, what is it? Oh, it's great. It's like Office Meets. They like creative video games. And so like the CEOs, it's like real creative guy comes up with all these concepts for video games. Anyways, they had somebody on there that was in their game and it's kind of more like World of Warcraft where everybody has like their character and they're all like interacting and all that stuff was creating like big structures, like throughout the game that were just like cocks, you know, like all over the place. They just like build these things within the game. And so it's like, there's things like that. I'm sure that happened all the time where kids are just like, oh, like how can I get away with, you know, things like that. But in terms of like just straight pornography, like yikes. Yeah, I'm not a violent person, but I'll tell you what, I definitely would kill those people. You know what I mean? Yeah. Definitely strangle them. They're hiding behind free masks. I mean, how do you manage that though? I mean, it's... I tell you, just take your, tell your kid you can't play. Really? Yeah, I mean, that's what I've been doing. I mean, yeah, that's what you have to do. Yeah, I mean, there's ways you can invite people in where you have it private, I believe, because we've gone through that. And so there's, that's one wall. But again, like who knows? Like they might think it's their friend and it's a different handle. Well, not only that, but I also remember being a young teenage boy too. And this is the stuff you're interested in. I mean, you, and even if you, like, I can see like, Sal, your son, he's such a smart kid, but there's still a major innocence to him, right? We've talked about this before. You know, it's more like a giggling with your friends, like, check out what I hacked into or found or created. I'm less worried about my 15 year old and more worried about my 10 year old. Did she play the game? Yeah, he doesn't play Roblox, she does. Oh, oh, okay. So I'm not worried about, if you're, when you're 15, you got a little bit more wisdom, still not like, you know, go out there and do whatever. But it's the little kids, eight year old, seven year old, you know, nine year olds that play the game. Those are the ones I'm more worried about. You need to shield them a bit. Yeah, that's the one I'd be a little. Oh, I thought maybe it was your son that played the game more. So it's actually your daughter who's in the game. It's little kids, dude. It's not like- Yeah, no, they did say like, in fact, they wouldn't even disclose what percentage was the young age, but you could tell by the way the article was written and what they have released. It's elementary kids. It is young kids. 100%. But it goes all the way up to teens and pre-teens and so at that, but I guess it is that young. Wow. It is. So it's something you got to pay attention to as a parent. You got to, you know, and just like anything else, you have to monitor it and it takes time and effort and that kind of stuff, but that's what you signed up for when you became a parent. I know, yeah. I mean, that's just it. You're the watchdog. Yeah, you are, you have to. You know, it's like, I remember growing, we grew up in the 90s, right? 80s and 90s. And that's when processed food just exploded. And I had friends like that where the house was full of just full of garbage food and there was just free reign. There was no, the parents didn't really organize or monitor it. So the kids just, whenever they wanted to eat whatever, go in the freezer, go in the cupboard and just eat or drink soda to their delight. And, you know, that was a big mistake because you had a lot of problems from that. You know, when I was a kid, I had processed food access, but my mom definitely had, she definitely controlled it a little bit, right? She would be like, no, no, no, you're not gonna take that whole bag and sit on the couch, grab a few, put it in the bowl, you know, that type of thing. Well, in terms of the games too, like I, sometimes I'll, you know, not realize that they're playing a new game and then I'll find out and, you know, my son, I'm always having him explain like everything about it, but I actually will go in and play it with him at least one day. I try and make a point of that just to see how, where the opportunities are, where they interact with people, like what the game looks like, what kind of things are happening inside that. Cause like, if you don't actually sit there and like look at what's, what they're actually really vested in, cause they're seriously hooked. You know, they're hooked by what they're playing and they, that's what they talk about. You know, they're outside jumping on trampoline. They're talking about their character and how they're upgrading them and all this stuff. If you're not on the end with that stuff, it could get away from you really fast. Some of these games are so crazy. So I was talking to my son and in some of these games you can, like you can get like a skin, which is essentially changing the way your character looks or stuff like that, right? There are some skins or items in the games that are so rare and so valued that people will pay tens of thousands of dollars or more just to get them. I'm glad he brought that up because I had them on my notes actually to bring up like a sweatshop that they have for these upgrade character sweatshops. So just like you have other- They're like miners or whatever. Yeah, like you have other social media things like where they're actually doing all the likes and stuff and we've seen this all get exposed with how people get like all these followers all of a sudden you're like, how'd that happen? Well, there's actually people like a whole factory of people like doing that for them. You can pay for this. Like you can pay, you know, a service to basically like play your character and get all the upgrades and all these things that are super valuable. And then you can like, you can even sell off your character once you get them up to a certain amount. Like, cause some people care that much. That's why I read this in this article that they, I mean, how smart is this as a business too is they make like certain things limited. So it's like, if you have like a hat, you could pay like $1,000 for, you know, only a total of 500 people could have ever bought the hat. So if you're rocking that hat on your avatar inside the game, you know, that person is- It's a status symbol. It's a total status symbol. It's just like ready player one. Remember how that one company was in there trying to find the, all the secret pieces or whatever? That's why that movie is so brilliant. It's crazy. So my son, what a great lesson my son learned a while ago. So he obviously loves playing video games, a gamer. And he got ripped off. He got scammed on the game. And you know, he was really upset about it. Oh man. Cause it was his first experience with somebody that was dishonest. And you know, so he had an item in the game that was worth, on the market, I think it was worth $200 or something like that, which to a, you know, at the time, let me think how old was he? Oh, that's big money. Yeah, huge money. Huge money, right? He earned it though. He found it. He earned it. I never give him, I never, we never buy stuff like that. I always tell him like, I'm not, no, you're not gonna buy- Virtual? Yeah, virtual stuff. You can go ahead and earn it, whatever, but you're not gonna buy it. So he had this item and some dude wanted to trade him another item and give him some money on top of it. And my brother, my son's like, you know, and this is after I found out, right? Anyway, it was a too good to be true deal. That was the lesson. So he went and did the trade. He got scammed, lost his item and got nothing in return. And I remember I was downstairs working and he comes downstairs and he's got tears, you know? And I'm like, like what's the matter, he was like clenching his fist, somebody ripped me off. And I'm like, well, what happened? And he told me and I said, did it feel like a deal that was too good to be true? And he says, what do you mean? I said, was it like, were you ready to jump on it because it was such a good deal? And he goes, yeah. And I said, you gotta look out for that stuff in the real world. People make offers to you that are too good to be true. You have to be very skeptical. This is how the world works. And now that you've lost that item, next time you can be a little bit more careful. And he's like, can you give me the money for the item? I'm like, no, I can't. I'm like, I can't give you the money. That brings up, did you guys get hustled like that when you're a kid? Like I can remember one instance for that. It was a speaker that this guy was like selling. Like you just bought it, like pretended that he just bought it like outside this. That happened in my 20s. That was an incident. What? Yeah. It was like when I was 15 or 16. Did you buy the fake cologne or what? Well, no. This is all, so when I worked capital McKee on the East side, a lot, all those hustles are going on. And I ran out of gas, helped me fill up for five bucks. All that shit. And the actual speaker and ample, it was an amp and a speaker. And at this time I had a stereo system in my car. So I was into that stuff. This one, they would pull up in the parking lot and open the back of their van or whatever you like. Do you want this? Yeah, show you the setup. And they even have like a printout of like the retail value of all of it. I mean, it just seems like, and it seems so good to be true. Now did they test it for you right there? No, no. That's how they get you, right? Cause they don't do it. They're like, what they do is, oh, the way I got caught was they said, I ordered one of these and they gave me two, you know? And so I'm trying to sell the other one. This is the retail value of this net. And I'm like, oh, I guess that could happen, right? This is a quarter of the price. Yeah, a company would ship two maybe, I don't know. Like, and they, it looks pristine and they have the printout of the value of all of it. And then they're offering it to you for, and I don't remember what I paid. I paid a few hundred bucks for something that should have been like $2,000 something dollars. And I'm like, oh my God, no brainer. What a steal! Yeah, I know, the plug-in, same thing. When I went to France years ago with Jason, our mutual friend, and we were in line to buy ticket, I don't remember what the tickets were for. I don't know if it was a train or something, right? And it's a long line. So a lot of people behind us, and in this particular part where we were, they didn't try to speak English to you. So it was kind of hard to translate. So Jason gives the guy, I don't remember how much money he gave him, but let's just say it was 50 Euro. And the guy was supposed to pay him back 30 Euro in change, but he gives him three Euro in change. So Jason, and I love Jason, he doesn't care. Like, he didn't give a fuck. He made the biggest deal in front of everybody, walking up and down the line. Can you translate for me? He just stole my money. Do you think this is okay? Do you think, and I'm embarrassed. And I know that's what they're playing on. They're playing on the fact that you're embarrassed. There's a lot of people, they don't speak your language. So you're probably just gonna be like, whatever, you know? Matt Jason, we stayed there for 30 minutes. And he was back and forth making a big old fuss or whatever. And then he got his, he ended up getting his money. The other time I got had, we got had when we were, we were 17, 18, we were on our senior trip in high school or after high school, you graduate, we went to Hawaii. We did the whole fake ID thing when we first got there. And my buddies, now at this time, I have not even tried marijuana before, but I had two friends that were with me in Hawaii that smoked weed. And we went and we're in Hawaii first time. You didn't buy a regular. Listen, listen, listen, okay. Okay, you're, think about it, think about a weed smoking kid in high school back when we, what was like Maui-Waui was like, the shit, like everyone talked about it. That was just the name. If you were in California and you, everybody would always talk about like, oh Maui-Waui, wait till you have Hawaii's Maui-Waui. And so we get there as teenagers, you know? And it's like my two buddies, we were like, we have to get Maui-Waui. So we all, and I even put some money on it, even though I wasn't gonna smoke because I didn't, but we were all together and agreed, like you gotta get this. So everybody threw their 20 bucks in or whatever. And I think we were, I think they were trying to buy an ounce and got, got, found a guy on the street that sat in and meet him in a corner. He rolled it up. He showed it to him, you know, checked his house, smell it, you smell it. And then he did, he must have did some sort of a switcheroo with the magazine because he had it rolled in a magazine. And then, and then handed it to him. We gave him the money. Of course, you're scared as a kid. You just put it in your pocket real quick. We just fucking run to the hotel room, which is blocks away. He goes his opposite direction. We get all the way up to the elevator and then you don't even pull it out of your pocket until you get up there and we pull it out. Open it. This smells different, you know? But it still looks like it because they used like fucking oregano and shit. Go to light it and burn it. It's like not burning right at all. No, you actually tried to smoke it. I did it, my buddies did it. That's terrible. And then, you know, back then, each of us all put in our 20 bucks together. That's a lot of money for us. I'll tell you what, I know I got ripped off more than you guys did because I used to buy every supplement in any advertisement in any magazine. That's like one of the biggest hustles. I probably have been hustled out of, you know, I don't know, $50,000. If I add it up, my whole, oh dude, I swear. There was one, it was, and the way they would do it is they put an ad. So you had the like the big ads in the magazines, right? So you're going through Flex Magazine, big ad, you know? It's like Mega Mask, 2000, whatever. But then you go to the back of the magazine and I used to read those things. The ones that look like the syringes and the stuff that looks the most. Yes. So I used to read the magazines from front to back and I'd scan it. And in the back, they had these little ads and of course they made them look like they were sketchy. Yeah. I'm like, oh, this is gonna work. Yeah, that means it's legit. Yeah, and there was this one product and it was like muscle mix or something like that. And it was like a vial. And it was like, you know, banned in so many countries and whatever. I'm like, that's it, right? That's always great marketing. And this is how you took it. You bought, I got this vial of whatever, I don't know what the hell it was. And you put four drops under your tongue every day and your testosterone levels are gonna go through the roof. I spent like 50 bucks, nothing. Then another time I bought this supplement stack that was 12 bottles of pills. It cost me $160. I'm like a 15 year old, $160 for a 15 year old kid is a million dollars. Two things I can remember offhand. One, I've already kind of explained on the show, I think, but I'll bring it up again. The first one though, like is totally obvious for anybody now that they go to like Tijuana or anywhere in Mexico where they're selling things and, you know, in the streets. And like I was really into sunglasses and like the whole thing. Dude, I bought some Focles. Yeah, yeah, yeah, I remember that. And the thing is I, it was painted. Like everything looked exactly authentic. And then the paint started to like smear away and like run away. I'm like, what the hell is this? Oh, this is like, this is really good. This is real thing. I'm like, oh, cool, awesome. I got it for like literally like maybe $10 less than their actual price was like 200 bucks. I got it for like probably like 170 bucks or something crazy. Instead of blocking the rays, it magnifies them. What am I? Eyes are burning. The hell's going on? That happened to me in Mexico. I went there and bought this woman was selling these hand like carved sculptures. You know, this like old woman and she's old Mexican women on this. And she's like, this is authentic. Like I'm gonna get this. And you know, and she starts out real high. Like I'm like, how much? Like $50, so I'm like, so I work her down to, you know, like 30 bucks or something like that. And I buy, I'm like, this is so great. And it literally walked two blocks. There's another lady selling the exact same sculpture. I'm like, wait a minute, she didn't. Oh, I'm so mad. Just manufactured. Yeah, I just bought garbage, you know. Anyway, Adam, I gotta give you kudos, bro. You can find the best partners. This right here. I know. Oh man. So, so... We're gonna be fighting over those, you know that, right? Brand new partner. It's a company called Olipop. And I, this is the first and only product I'm aware of in this category in the market. I've never seen anything like this. And when we got them, remember how skeptical I was when you showed them? I know, I know. So these are sodas. And the can, the flavors are like cherry vanilla and like root beer and classic cola. I'm drinking a classic root beer right now. Yes, stuff like that, right? And I'm like, well, God, what is this? You know, so, okay, what is this? You know, artificially flavored soda. High fructose corn syrup. Yeah, what's the deal? You look at the back and it's a soda, right? So it's got, you know, it's got five grams of sugar for the whole can, 45 calories. It's got nine grams of fiber. I'm like, what the hell is this? It's a gut health soda. And if you look at the ingredients on the back, it's got things like marshmallow root. It's got slippery elm bark, artichoke inulin. It's got all these prebiotics and gut healing compounds. Like marshmallow root, for example, is known to help protect the gut wall. Like these are classic gut health ingredients. So then I looked at the ingredients and I was like really interested and I'm like, but I guarantee you it's gonna taste like dog shit. There's no way. All right, it can't be good. It's the best, this is not exaggeration. It's the best tasting like no sugar soda I've ever had. They're literally the magic spoon of sodas. Like I was, I was so like, my mind was blown that they turned the whole soda industry like on its head. You know who introduced this to you? You remember Jordy? Your guy back in. Oh, Jordy did. Jordy hit me up like, I don't know how long ago it was now. It was a while back. He hit me up and he says, hey man, I'm working with this company. I think you'll absolutely love it. Can I sense it too? And for some weird reason, I thought it was something else and I'm always quick to be like, yeah, yeah, send me a free shit. I'll try it. I'll look at it, right? So he's tried a few of them. So this one actually stuck. I just agreed. I didn't even say anything to you guys cause I wasn't that excited originally about it. I just, he kind of went over it. I was multitasking when he called me and I was like, yeah, yeah, send it over to me. I'll check it out, right? And it shows it to my house. And at first I'm like, who sent me a fucking case of soda? What is this? Right? And so I look at it, same thing. I read it. I'm like, this sounds interesting. I'll try it, right? And I crack it open. And right now I'm on the, I think I shared this before too that I switched over. Like I've eliminated Diet Coke. Like it's once in a very, very, like if I'm at a place, I'm craving some sort of drink and that's my only option. That's a big deal, by the way, for the audience. Like he had a legit addiction to Diet Coke. Yeah. I've admitted this on the show, right? I've talked about the, I've always drank on my drink. I used to drink a lot of them, especially when I was competing. I was a drink a lot of them. And so I've been trying to wing myself off. Well, and you said something on the podcast, I'll maybe, I don't know, a year or two ago about, you know, honestly, having a soda with just the real sugar in there, you're probably better off with, because especially somebody who's counted calories and recognizes like, oh, if I had this soda, this is 180 calories. So I need to account for it. I'm less likely to drink two, three or four, which is what I could get in the habit of doing when you're drinking diet sodas. You're like, oh, it's zero calories. So one on the second one, one on the third one, and you just watch yourself ramp up. It's the perception of no barrier or no consequence, right? So a while back, this was like a year ago or so, I switched over to starting to drink the Hanson cane sugar root beers. And so that's, I've been that. And I'm good about it. Like I, because I know it's got sugar in it, maybe I have one every other day or so. And when I'm having a certain meal that I like to have the sweet drink and it's perfect. And it managed me from going crazy like I was with diet sodas. And then he sends me this and same thing like you, I'm skeptical about the taste. He tells me it's like some prebiotic drink. And I'm like, and all I'm thinking is like, kombucha with soda. Like I'm like sour. Yeah, I'm thinking like whatever. And it sat in my refrigerator for a while. Finally, I was out of my other drinks. I crack it open and I'm with Katrina. I'm like, Holy shit, this is really good. And then I called him back after that and said, Hey, let's start talking about this. And then I finally introduced to you guys. And then of course, I always send Sal over to talk to, you know, whoever's in charge of the formulation and the science behind it. Oh no, no. So gut health is a thing for me. I've been into it and studying it for years now, mainly because I had my own gut health issues. So when they, when you showed me and it says it's a gut health drink or whatever, I'm like, let's see what the ingredients are. Cause sometimes they sprinkle things in that are supposed, but I know what's really good. The ingredients are legit. These are things you would take to improve your gut health if you want good gut health. Anyway, there's really, really good stuff. But the taste is incredible. And here's the thing normally with sodas, the market with sodas is taste or zero calories and taste good. There is no like, this is a healthy soda or this is especially for gut health. Gut health drinks are disgusting, always. They're never, it's never something that tastes good. Well, even kombucha and teas and fermented drinks like that have sugar in them. Yeah. And it's also an acquired taste. Like kombuchas aren't, and I enjoy them. This is like slimy film to it. It's like, you gotta get used to it. But it's acquired. Like if I give a kombucha to my kids, they're going to spit it out. Oh yeah, Courtney hates them. Yeah. If I give my kid an olipop, they're going to love it. Anyway, I talked to the CEO and their sales went up. I think they introduced to the market. I think this year or last year, 900%. Wow. Like big time exploding. They've created a new market. It's a brand new market. There is no other product that I'm aware of that's like that. So home run. I'm excited. We are, I believe the very first podcast to introduce them to, which is cool. Number one. And I had alluded to them in my questions the other day, like someone was asking about partners. And I said, we had some new ones coming up. And I name dropped them in my questions. And I had a bunch of DMs of people, like pictures of them in their refrigerator, already drinking them and all excited. Like, oh my God, I love that product. I'm so glad you guys are partnered up. Oh, wow. So very cool. Hey, I got some 2020 news, maybe. Wait, wait. Do I want to hear it? Cause I'm, it's just too much. You have to. You have to hear it. Fine. So in the Florida Keys, they're about to release 750 million genetically modified mosquitoes. Why? So it's my question. What? Yeah. So they explain this. So they got, they got some mosquitoes. And first of all, they made them all male. So male mosquitoes don't drink your blood. So the more aggressive ones. They don't, they don't do that. And then they genetically modified them so that when they, they mated with female mosquitoes, I think they wouldn't be able to produce offspring or something like that. So essentially releasing these 700- Nature finds a way. Didn't they watch Jurassic Park? I know. So in any way, so in other words, releasing these mosquitoes, 750 million of them, supposedly will collapse the mosquito population there because they're having like dengue fever, I guess, is spreading over there. This is a classic example of what you always say, Sal. Like, Sal, science always asks, can we instead of should we? Yeah, should we? Like, I know, I got an answer to this. Yeah. So this is, this is, of course, this is a company that owns it. So it's a company called Oxitec, which geez, I wonder if they're publicly traded. We'll see what happens there. So Oxitec's mosquito, known as OX5034, is a genetically modified version of the 80s Egypty, the type of mosquito that carries diseases like the Zika virus and dengue. Now, they're all male, so that's the first thing, and they're gonna breed with female mosquitoes, which do rely on blood for their eggs. The Hope, this is my favorite part, by the way. This is in the article, the Hope, the company claims. We don't get Tyrannosaurus rex. Yeah, I like how they just like put that out, the Hope. Will be that it will cause the temporary collapse of a wild population of female mosquitoes. Yeah, Hope, you got it, does it mute? Side effects might be next plague, you know, like seriously, we're getting so many things thrown at us at once, like what else? Well, so there's a petition opposing it right now, it's got 240,000 signatures. It's not working, cause you're still doing it, right? Well, the thing is this, is that it might very well work, but there's so many, you know, nature is so complex, and there's so many factors that you have to consider. You can't possibly, there's no way to test it to know for sure, unless you actually put it out, right? Just one little mutation. What I'm not familiar, I am definitely not familiar with mosquitoes, and do they bring any value to the world? Yeah, that's why they exist. Yeah, I mean, they feed some animals. That's what I'm wondering, like if all mosquitoes die. Yeah, exactly, what's the... I don't know, maybe frogs will die next, and who knows? I mean, look, trust me, I hate mosquitoes. I often think to myself, what happens when, yeah, the animals eat them. Yeah, yeah, that's the thing, right? Yeah, what happens there? But who knows? Who knows? Because sometimes what happens when animals breed is you get like three or four or five generations down, you start to see weird things happen, and then nature has a weird way of figuring out ways around reproductive issues. For example, there's species of frogs, for example, where if there's no females, one of them will turn female, or one of them will still change, right? So what if that happens? What if all these weird... That's Jurassic Park. Yeah, no, like... And it quadruples. I'm not gonna go crazy conspiracy with this, but I want you guys to place yourself with the tinfoil hat, and go to the most crazy extreme version of what somebody like that would probably think, maybe that they put in these mosquitoes. Let's see, a new virus that they have a vaccine for? There's one. Yeah. Very likely scenario, or what else? What else? No. What else, tell me. I wanna hear what you think. I don't know, let's see. Let's see, the company, what political parties... What political parties the company belong to? Maybe you get one of these mosquitoes and it makes you more conservative, or something like that. Yeah, they can control my satellites, you know, direct them to certain people. Yeah, a new study finds if you get bit by the new genetically modified mosquito, you vote for this person. Or you buy this product. It castrates you somehow. I don't know, man, it's fair game. Oh, that's true, what if they find... I'm putting my Alex Jones tin hat on. What if they find a way to become female or whatever, they mate and then those mosquitoes bite humans and then we become sterile? Damn it, Bill Gates! Science wins again! It's Bill Gates! He's always trying to do this crap for us. All right, that's enough, I did get that out. All right, I'm gonna go to fitness real quick because that's the kind of show we are. We are a fitness show. You know what I did in my workout? Yesterday, that I wanna bring up that when I do it, I'm always, you know, there's different things you can change in your workout and sometimes you don't do them for a while, especially if you've been working out for a long time and then you throw it back in and you always ask yourself, why don't I do this more often, right? So really slow negatives. Really, really slow negatives. What a great feeling, you know? And here's what happens. I'll take a weight that I can do 15 or 20 reps with and then I'll make the negatives slow enough so that I can only do 10. So that's how I judge the speed. It's like, oh, I'm at five, I need to slow it down more because I think I'm gonna be able to get past 10. Oh my God, and if you haven't done that in a while, like, man, that's a good guarantee you're gonna get like sore or stiff. Oh dude, it works. Some of the best slow negative exercises are isolation movements. Do like a lateral, you know, you do your lateral, you come up, right? Then hold it at the top and then go down real slow. You're using eight pound dumbbells. You're not going very heavy when you do that and the pump you get. It's crazy. Oh, it's insane, you know? So I did it with biceps and triceps and shoulders and I got a great workout. And what's cool about it is you don't have to add weight. You don't have to change any of that stuff. It's just, it's a technique to increase the intensity. So why don't you bring it up though? Cause I was doing that, but also like doing the pause. So lots of pause squats and like really taking like a real slow tempo to all my lefts. And that was just something like, I think after a while you just sort of, like what haven't I done in a while that I could do that's not like super drastic, but makes a massive change. That's definitely one of those things. Well, it's a great way to progressively overload in a time when people or weights are scarce. Totally. So many people are having a hard time getting plates or getting weights. It's like you could, we always, I think that's like the default. And that's in trainers are just as guilty. I am too. Like when I first started training, you always just think like more reps, more sets or more weight. Like this is how we're going to get better. We're going to keep changing. We're going to progressively overload. We're going to have more sets, more reps or more weight. There's other ways to overload the body, to see change and keep moving that way. Not only that, but I mean, when you're talking about limited weights, that's one strategy right now, but it's also the my go to as a trainer with clients just because it's a safer way. It's a smarter way. I mean, when you start adding more reps, more sets and more load, you're more likely to fatigue, form breakdown, and then they're going to look terrible doing the exercise versus telling them to slow it down and even perfect the form even more and concentrate on technique. And so, you know, what ends up happening as a side effect is their form looks even better and you found a way to overload them without adding any more load. Dude, as a kid, well, I don't want to say kid, as a kid and most of my adult life, my go to was weight, add weight. You know, if I did a set, the question I would ask myself is, I think I could add more weight. I think I can do a little bit more weight and that's resulted in some injuries and it doesn't get you better results. It really doesn't. It's a good thing you can change and you should throw it in the mix, but the other things you can change like rep speed also produce amazing results. Speaking of results and fitness, I love it when things that we've experienced as trainers gets confirmed with studies. And a study came out, I had it sent to me by lots of trainers. I had actually a professor send it to me as well because this is something that we've been preaching for a long time. There was a study done on priming your body. Yeah, so exciting. Priming your body before exercise or before athletic endeavors produces greater force and greater performance and the priming actually lasts longer than a lot of people think, something like 40 minutes to an hour. Oh, that's great. I didn't notice that in the study they said that. I read that study, I posted it a few days ago. So that's actually really cool because that's a question we get asked a lot. That blew my mind actually. I thought it was only like 10 to 15 minutes. Right, people ask all the time, hey, can I prime at home and then go to the gym? And we always tell them like, yeah, you can and it's definitely not gonna hurt you. Ideally you would do it right before you get in your workout, but if they actually have research to prove that it lasts for a solid 40 minutes before. So that's not bad at all. Yup, yup, yup. Yeah, no, so. That's really cool. The conclusion is that priming this way, and by the way, it's the word that they use, which I thought was really cool. It leads to greater physiological and performance response. So you're gonna get, you're going to perform better. Priming does that. Warming up does not. Warming up the goal is to not hurt yourself. Here's the other benefit of priming, do it right. You don't just perform better, you also reduce your risk of injury. And then from a body, you know, sculpting or body building standpoint, you're more likely to activate your weaker body parts with the areas that you really wanna focus on. Yeah, they're gonna respond more likely. Oh, it's an exciting study when you read, you know, something like that. Hey, did you guys see what Bud Light is doing? Wow. Bud Light is having a contest to find a, see, let me see how they called it, I wrote it down up here. It was a chief, it was a CMO. Chief meme officer. Oh, meme? Is that a marketing? Yeah, meme officer. I did see this. So they wanna bring, they put out this big, call to find somebody who's gonna run the memes that they produce and put out on social media. I mean, we see things like, what is it? Fuck Jerry and some of these barstile sports is notorious for this now. Like, you know, and you, Sal, you're like Mr. Meme Guy himself. Like it is like the political cartoon now. It's the most powerful form of communication. It is huge the way they get shared now. It's crazy. And now it's become such a powerful tool to drive traffic to your business that I totally see this as being a future position for almost all companies. I mean, I wish we had it. I wish we had somebody that like, that was their job. That's all they did. All they did was find funny memes and create them for us. And so we could post them. I mean, that would be great. Me, it's the most powerful form of communication. Nothing goes viral faster and nothing communicates an idea better because it's either done through humor or it's done in a short bite. People like to share them like crazy. It's insane. It's a very, very powerful tool. And politicians use it now quite a bit. Political parties use them quite a bit. In fact, memes played a major role in the last election. People now identify that. It's really cool. Well, it only makes sense. I started to see a trend in corporations that were like on Twitter and you know, how they decided to address a lot of complaints and people like talking trash about them with like really like harsh sarcastic responses. And that was getting them a lot of like love and traction. And so it's like, you know, to big companies, it's interesting to see how now they can they can sort of use all that attention even if it's negative and kind of turn it back into something where it's actually gonna benefit their company. Oh yeah, I have some news for you guys that's like breaking news, right? This is in the last 12 hours or last night it happened. So as a recording of the show, last night, Tom Brenneman, who is a really, really famous sportscaster, he's for Fox, he does a lot of the big events. He does the Cincinnati Reds baseball so that he does their announcing. And last night, he got caught on a hot mic. And he, yeah, he did a homophobic slur off, well, he thought he was off air, but the mic was hot between commercial breaks and came back. And I sent over a video of his apology afterwards. I mean, you can just see it in his face how devastated he is. And the reason why I'm bringing it up now is more so to like, I'm very curious to what happens. You're talking about somebody, it's not like just some new guy in the first couple of years like he's a major name, a major voice. If you hear even Sal, who's not even related to sports, I bet if you hear his voice, you'll recognize his voice. And he, at this time, this could not be though. Oh, the cancel mob is foaming at the mouth. Oh my God. I mean, the social justice warriors are going to rip this, yeah, I mean, his job is done. That's my, they immediately, okay, before his announcing was even done, they literally ripped, took him off air. He did his apology and said, so and so we'll be taking over the rest of the game. And immediately suspended him with, I'm sure, followed by, you're done. And I don't know anybody that will pick him up afterwards like that. And I think he's got a 20, 25 year career that he's been doing that for. Well, so here's my, here's my two cents on the whole thing. He was at work, he had a mic on him. He's a professional, I don't, first off, just because someone says something doesn't necessarily mean that's how they are or feel in their life. It can mean that, doesn't necessarily mean that though. Okay, and the reason why I say that is there are a lot of jokes and ways people talk to each other that if you were a fly on the wall, you know, there's things that women say about men and vice versa or jokes that people make. Nobody is perfect when they don't know that they're, you know, addressing this to the public. Obviously he didn't know, he was like, his mic was on. So I'm just plain devil's advocate, not saying what he said was good or anything like that. Like I definitely not. Something that I would promote, but just to think about that being a scenario in your own job, like say somebody was listening to a conversation you had in the bathroom and now they're reporting it to HR and now your job's on the line. It's just like, how far is this gonna go to where you just get canceled for something that you, you're like, I'm so sorry. Like, do you even accept the apology? Well, here's the thing too. He's that comfortable saying it while he's working with cameras around him? Yeah. That's a bad on his, I mean, yeah. Well yeah, for sure. That's a big mistake. Why 100% get both sides? I for sure understand why people are enraged. I mean, even the way he said it, it didn't sound very good. Yeah, his despair is really bad. Yeah, there's like, there's ways to say things like in a humorous way where you're trying to be playful and funny and the way he said it was like, ooh. It had some stank in it. Yeah, it had some stank on it. It was definitely cringy. And I have a very dark sense of humor and I definitely am guilty of being with my friends and doing racial jokes and sexist jokes. Like for sure. I 100% have done that with friends of mine in a playful manner. And that did not come off that way. It came off a little cringy. So I, but then there's another side of me and this is a more recent, only being five years into this business side of understanding and feel, and have being a little empathetic to him. Like I just admitted to you that 100% I've been with my friends before and said jokes like that. Like that's, I have a dark sense of humor. We are like that. None of us are racist. None of us are sexist. We do do that stuff and we think that it's, and I also find that pushing the envelope with jokes like that right now, I find it more comical because of people that get so fucking sensitive over. It's so taboo. Cause it is so taboo. Oh dude, my friends that are of different races, right? Like, I have some Hispanic friends and black friends and Asian friends. The jokes we tell each other always, almost always racist. And what I mean by that is they'll tell me, they'll talk about me being Italian. I'll give it right back to them. We love it. We think it's hilarious. But if you were, if you caught one side of that and it was at a context, I'm sure it would. And that's the, so here's the empathetic part that I actually have for him in this, right? And again, not defending it. It's just that we're on radio now. And. Oh, that was a stew. It was a dumb. You are professional. You're at work. What the hell are you thinking? Yeah, that's not. And it didn't sound like a joke. You know what I mean? It wasn't like him and his friend were, and they're cool or whatever. And, you know, no, it was. I'm sure there's other production people in the room and everything else. It's like, come on, guy. So I'm really curious to see how this unfolds. That's what happens. They're gonna make an example out of them. That's what I think. That's what happens when your ego gets really big. And it's like the, like when the boss, you know, of a big company makes a sexist joke to a woman in the office, you know, in front of other people. And he's like, well, I'm the boss. And I've been doing this for a long time. And you get that cocky ego. It's like, no, dude, you can't do that. Like that's not cool, man. You think you're above it all? Yeah, it's not gonna happen. Yeah, no, you gotta be different. First question is from Nitin McKinlay. What are the effects of low carb diets on hormones? Oh, this is a good question. Now, if a low carb diet improves your health, oftentimes it'll balance out your hormones in better ways, right? Poor health leads to hormone imbalances. And then the hormone imbalances also lead to worse health. So it's kind of like it keeps getting worse. Good health typically leads to better, more balanced hormones. Okay, now that being said, let's say the low carb diet has nothing to do with improving your health. You're just doing it because you're trying to get leaner. You think it might get you leaner faster or you wanna try this new diet and you're just pushing it and you're ignoring your body's signals. Here's what it can actually do for you. In men, really low diets for long periods of time can cause lower levels of testosterone. In women, sometimes you see thyroid issues from really, really low levels of carbohydrates over long periods of time. And I think that's because the low diets for them started to produce worse health. And then the side effect of that was hormones. So that's an example, just talking about low diet, low calories and carbs. I would actually make the case though and wouldn't you agree that a low fat or a low protein diet is even more risky for hormonal issues? Well, fat and protein is essential. Yeah, because they're essential. So yes, a low carb diet can cause hormonal issues. Any low calorie diet for a long period of time, I don't care what it is. Like being, here's, I remember I read a study a long time ago that talked about like the average female, what she gains weight on today and then what the average female would need to actually hit the nutrient levels on a daily basis. And it's like completely lopsided. Like the average female gain, and then this is, don't quote me on this because I don't remember the exact numbers, but it's somewhere around here, right? The average female gains weight I think on like 1,800 or 1,900 calories, something like that. And the average female in order to hit all of her macronutrient targets needs like 2,000. So if you gain weight on that and you're trying to lose weight and you're running a 1,300 to 1,500 calorie diet for a long period of time, now mind you there's all kinds of variables your age, your weight, your muscle mass. So I'm giving generic numbers to get my point across. But if you are running in a low calorie diet for an extended period of time, there's a very good chance that you're not hitting your RDA for a lot of different nutrients. And over a period of time, that will affect health, which then in turn can affect hormones. And yes, so yes, low carb can do that, but also low fat or low protein, you're at risk of that too. In my experience, I've helped people solve hormone issues. There's a lot of things that we would do, but I've had more success by raising people's fat intake and cutting their carbs in the reverse. So I've only ever, I'm trying to think throughout my whole career, off the top of my head, I can think of two people that were following low carb for too long that we had to bump their carbs a little bit and then their hormones balanced out. But the vast majority were the opposite. The vast majority, I'd looked at their diet and we said, we need to increase your healthy fats. We need to increase your proteins. And then they had better outcomes. Like I actually had a guy who's testosterone levels like went up 30% or something like that by cutting his carbs a little bit and raising his fat. Well, when intermittent fasting kind of made its way back to the scene, I had issues with this actually with a few clients because it became sort of an addiction to where they would stay so low calorie more than anything, like not obviously low carbohydrate, but overall low calories at the end of the week to where it would start affecting all these visible signs in their skin, their performance in the gym. They looked a bit gaunt. Like there was just like a lot of physical symptoms and signs that were very visible to me with that. And so that was just something that I noticed because it was being promoted so hard that this is the healthy way to diet right now. And so they wanted to stay within that as long as they possibly could. So I had to address that a few times. Yeah, I think anything that, I mean, here's a key takeaway here. Anything that is reducing your overall health will probably cause hormone issues. So really doesn't matter what diet it is. If the diet itself is not making, is making your health worse. And usually this happens because people ignore the signals that their body's telling them and they stick to a diet because they've been convinced that this is the solution to all their problems, either because they keep reading about it or some Instagram influencer tells them this is the way you need to eat. And so they're ignoring the fact that their hair is falling out, that their nails are more brittle, that their sleep is off, that their digestion is off. And oh no, but I read that this is the way to do it. This is the healthy way. This is the detox period. I hate it when I hear that, right? Oh, I feel like garbage, but it's because I'm detoxing. That's the reason why I'm doing this. Like your hair falling out is not really a sign of detoxing. I think you're nutrient deficient. You know what I mean? If your health declines, then you are gonna notice negative hormone effects. Next question is from S. Miller UK24. Is there any science that proves old man's strength is really a thing? Cool question. Yeah, it is a real thing. So any teenage boy who's ever wrestled with his dad or his uncle will attest. It's like, I remember- Even my grandpa, man, I got a grip on him. I remember this as a kid as like, you know, I'm 17. You're starting to feel like you're all, you know, full yourself, testosterone's at all time highs and I'm lifting weights already, you know? And I know I can out lift my uncle or whatever. And then we start wrestling and I'm like, holy cow, like where does this strength come from? I know I could lift more than you. I know I could beat you in arm wrestling, but then when we tussle, it's like you're kicking my ass or you go do some, you know, some blue collar work with when you're older male relatives and they just put you to shame. There's something that we don't consider when we're thinking about strength, often times. Strength, definitely, there's a big component of it. It's your muscles, how big they are and how hard they can contract. That's true. But a lot of strength is also skill. A lot of strength is skill. What I mean by skill is you have a, there's a learned way that you can apply force that makes it generate more force. The most effective, most efficient way of doing very specific movements and very specific tasks, which over time, think about how long they've lived in that body and how long they've known how to move very specific ways without losing energy, without, you know, fatiguing, but, you know, being real comfortable with the way that they're applying this force towards you, it's like their masters of it. CNS. I mean, this is, they've invested, you know, 60 years of their life into their amplifier. You know, they may have been off, maybe they spent a little time buying speakers or upgrading that, but at the end of the day, they are so in tune with their body and connected because they've got so many years on you that they are so efficient at whatever it is that they do. And then if you add in that they were physical at all, maybe they had, they were contractors and they had to grip and do things like that or they did have bouts in their life where they lifted weights for five years consistently then fell off for 10 years and lifted again for two years. I mean, you gotta add all that up. Yeah, all that up. They're putting money in the CNS bank every time they were doing things like that and they've just got so many more years on you. And I remember that this never made sense to me, right? I remember being like a 25 year old kid who'd already had at this point, you know, a good amount of years of lifting weights consistently and like my dad didn't lift at all but then we would wrestle around and he could still grab me, hold me and pin me down and it would piss me off. Cause I'm just like, I don't know, this doesn't make sense to me why he can do that. And no, there's definitely science to support that. If you've ever seen like a big dog breed and you've ever raised the big dog breed, you know that they grow real fast at first and they reach almost full size quite early but they're clumsy and they're goofy. They don't really know because they're not used to their bodies, you know what I mean? They don't know how to move very well. This is what happens to us too. Like right now, if you were to take me, okay? Now I'm 40 and I've been in my body for a while and you just added two inches of height to my body. I would be taller and bigger but I would lose some of my strength skill. I'm not used to this new body that I have. It's two inches bigger than I've been, you know, for the longest time, right? So these older men, they've been in their body for so long, they're very used to the body. When you're a young guy, you just got big. So you're gonna need some years to get used. You're that clumsy puppy, you're that clumsy big dog. And yeah, you got the size but you're moving all over the place and you don't know how to use it and the old guy's gonna wipe the floor with you. Oh yeah. Next question is from Anna Schott. How much do you think about your branding or marketing in order to appeal to both men and women? Oh, this is a fun one that we wrestle with our marketing team and have. We wrestle. We have for, what, three years now. This was a really hard thing for us to accept. And what I mean by that is, you know, when we hired our marketing team, this was one of the first things they wanted to do was, okay, we have to, you know, market the maps program to women, then we need to market it to men. And so let's change the colors of it, let's do this. And we're like, oh, it was like nails on the chalkboard for us. And I've come full circle on this and have a greater understanding of what this is like. And let me explain how it makes sense to me now and why I'm a little more receptive and accepting to allowing our market team to go after and target like women specifically, even though I know that, okay, that work, that program would also work for a man. Same workout. Right, same workout for a man. It reminds me of when, and I know you guys can relate to this, when you got the client and they come in and they spend a lot of, they invest in you for six months plus and they come in and they tell you what they want. I want you to train me six days a week, Adam. I don't want to do any of these exercises. I'm going to keep my Sunday fun, Sunday fun day. I don't want to cut out this. And I don't want to do any gimmicky. And they give you like all these things. And in your head as a trainer, if you're a veteran at all and you've done this enough times, you're going like, okay, yeah, I'm changing all that shit for sure. Eventually I'm going to get rid of that. Eventually I'm not going to allow them to train that much eventually. But I also know that I'm in a service business. This person just met me. This is what they're here for. This is what they're spending their money. So I got to kind of give them what they want and say, okay. And then after I've got their commitment, now I have to build trust with them with my knowledge and experience and value. And then eventually be able to unpack and unravel all these myths that they believe to be true. But I first have to grab their attention or first agree with them just to get them. And then I can start to influence them and explain to them, listen, the same program for you is the same program that I'm going to do for the girl who wants to do this. So it's not a different, but when you search on Google, when a girl across the world who's never heard of Mind Pump gets online and wants to find the perfect workout or the perfect exercise for her, she types it in that way. She types it in as best ab workout for women or best butt exercise for women. Like she searches that way. And if we refuse to find a way to kind of mold to market to them like that, we'll never get that person. I'll never be able to influence her and educate her on how it really works. And so over the last three years, we've had to think a lot about this and find ways that, how can we market outside of Mind Pump very specific to the person that's probably searching a topic all the way down to their sex, to what they want to do as far as their goals and appeal to them to get their attention to then get them hopefully to listen to the show and allow us to educate them on how it really works. It's all about communication. When I was a young trainer, if a client came to me and said, I'm not taking this food out, I'm not doing that, I'm not doing this, I'm not gonna squat, I'm not gonna deadlift, I'm not gonna overhead press, not doing those movements. Old trainer or excuse me, young sal where I first started would have been like, well, I'm sorry, we have to do those things. Here's why, squats are the best. Now you gotta cut that food out. Older, more wiser sal says this, look, we don't have to do anything you don't wanna do. That's it. We don't gotta do anything you don't wanna do. Now I know my goal is to get you to the point where you wanna do those things. That's what a real trainer does, because the young, novice, not wise sal would lose 20 or 50% of the people and now I can't help them at all. Now they're doing nothing. They're not doing anything at all. So here's the struggle. The struggle is marketing team says, if you market this program to just women and make it look like it's for just women, you'll sell more programs. That's not gonna work on me. That doesn't work on us because we're gonna look at them and be like, sorry, we're not gonna compromise our integrity just to sell more programs. And then we all sat down and it took us a while and we thought about, wait a minute, let's take a step back. There's a lot of people, now they're gonna go, these people that we're not marketing to the way that they like to be marketed to are gonna go buy some crappy workout program. That's right, they're gonna go find somebody else's. That's not gonna work. It's not gonna be effective. They're gonna either hurt themselves or they're gonna slow their metabolism down or all the pitfalls and what's our overarching goal or overarching goal is to truly help people. So why don't we talk to them the way that they wanna be talked to? Then when they come in, we train them the right way. So really that's what it boils down to is marketing to specific people is less about, in our case, it's not about fooling people. It's all about come over here, we'll train you the right way, fine. You want something that says it's just for you? That's what it says. But it's also for these other people too. What do the numbers actually tell us of who's responding? It's like, let's look at that. And like, look, there was a big gap that we had to face that of people we weren't reaching like you're alluding to. And that's troubling to us because that's really our mission is to be able to start that conversation at least. And if I can't start that conversation, then what kind of breakthroughs are ever gonna happen? And it's so frustrating because we know the big leaders in our space and the gimmicks and all these different like tactics that they use that are just so dishonest and are just like really just promising the world and not delivering any of the results. And we know that our greatest value is that like if you actually go through the content and you go through what we actually have put together like this is what actually is gonna produce the results but how do we do this? And so it's, we've had to get really creative and we still do have standards. I mean, there's things we don't use. Like we don't use the whole switch it out with the transformation picks and this and that and the other which are very, very powerful tools. So there's other ways to do it with reviews and there's other ways to do it with testimonials where people are like really honestly talking about what we're promoting. So I think that again, we could use help with this from everybody that listens in terms of just spreading the word more than anything. It's a fine dance that we've had to do as far as keeping our integrity and what's important to us but then also recognizing that what we're scaling is much bigger than just ourselves and recognizing that not everybody who buys a program from Mind Pump listens to Mind Pump. In fact, there's a large percentage of people now that don't even listen to the show, that own programs of ours and don't know who the fuck Sal, Justin and Adam are. And like to Sal's point, if we don't find a way to market or get to those people, then somebody else will, somebody else who will appeal to what they want to do and who most likely won't have the knowledge that we have and will give them some shit product that probably won't work for them and they'll stay in that cycle. So, okay, we'll speak to you the way you want to hear information right now, to get your attention. And it does, it reminds me exactly what I had to do and that's what got me with our marketing team to finally kind of go like, okay, I understand this because I do remember this was a challenge for me in my early 20s and when I finally overcame it was exactly what Sal said, I learned to agree. That's like the first rule of overcoming these objections is to agree with them. Like, yeah, yeah, no, if you don't want to do that we don't have to do any of those things. We'll only do what you want to do. Right, but deep down inside I know that if I'm gonna really change this person's life I've gotta get them to do all those things but the way to do it is not to argue with them the first interaction that you have with them is to slowly convince them and that's what the podcast, the email dripping, the YouTube channel, the blogs that we write like crazy that's the idea is like we'll use whatever net we can to get them into the circle and then let's start to inundate them with all the really good information and slowly start to convince them to make them want to go, oh, okay. Look, you got, here's the deal. The light bulb has to come on in their own head. Yeah, here's the deal, okay? This is what we're fighting against, okay? Here on one side, the fitness industry monster that says take this pill and lose 30 pounds in 30 days or follow this workout and in two weeks look like this, right? That's what they're saying. And on this side we're saying, hey, you're gonna have to make some long-term fundamental changes with your habits, with diet. You're gonna have to work out for a long time and it's a slow process. You're gonna fix imbalances and work on stability and slowly build strength and then over time train your body. How in the hell are we gonna sell that over the other guy? How are we gonna beat them? People want the easy lie. They don't want the hard truth, right? So how do we beat them? We have to outsell them. That's the first step. We gotta do a better job at getting people's attention and selling the truth better than they can sell a lie. You know how hard that is? That is a hard thing. I'll give you, look, I'll give you an example of how, and this is what, by the way, we developed this over years of training clients. This is what you learn as a trainer. If you do this for decades, eventually you learn how to sell the truth better than the other guy can sell the lie. You'll have to learn that. Otherwise you'll always fail over and over and over again. At some point you realize I gotta change the way I'm saying what I'm saying because I'm losing. I'm not winning this battle. I'll give you a good example, okay? Eating in a way to benefit you that makes you healthy, truly healthy, developing a good relationship with food gives you better health. Okay, that's great. It sounds real nice. Am I gonna reach the person who's listening right now that just like, I just wanna look good. I wanna look good and I wanna get there fast. I really don't care about that other stuff right now. I'm, you know, big deal. No, I'll worry about that later. I just wanna look good. No, I'm not gonna get that person. So how do I get that person? I say this instead, which is also true. By the way, we're not lying. We're always telling the truth. We're just doing it a way that's gonna sell it a little bit more effectively. So here's my example. If you train and eat in a way that is truly making you healthy, the side effect of that is you're gonna look really good. If all you do is eat and train to make yourself look good, eventually your health suffers and so do your looks. So now the person who's listening and all they care about is how they look, now their ears perk up. Oh, wait a minute. So if I do the healthy thing, I'm gonna look better. Let me listen to this what this guy has to say. Now I got you. Now I can start to teach you how to do this properly and I've helped you. Otherwise we're totally screwed and the fitness industry will remain to be a problem of health, not a solution for health. We'll keep fishing. Next question is from Ty Finnecombe. Here's a scenario. The president appoints mind pump media to address the country's obesity epidemic. What's the first issue you tackle and how do you approach it? Oh, jeez. Presidential order. I know these questions are so funny because it's like you make all the decisions. You can pass a law that will fix everything. It's good though, because I already know how I think you guys are gonna answer too because I'm sure a lot of people think about this and I think a lot of people, okay, we have this huge problem. So let's get in there and start making these rules. Let's get rid of sodas or let's start taxing it this way or so. And what I know that both these guys are gonna say is probably very similar to me, which is I probably do close to nothing, to be honest with you. And that's the- Be the example. And here's what I might do, right? I would, if I could think of something that's not going to take anybody's rights or liberties away or freedoms away, I would now make part of every high school health curriculum mind pump as part of it. So I'll- Little crony capital demand. Self-surveying. Well, Adam's president. He's gonna make mind pump- Well, let's pretend, okay. And then at that point, because I'm a president and I have all kinds of other pool, I'm not really worried about mind pump making money. So then I make it a non-profit, right? So then, so there's no- So you can take the crony capitalism out because I'm no longer profiting from- You can make a good politician. Yeah, you like that? So we're non-profit at this point because we're now the president. So yes, it's a mandatory part of all health curriculum is listening to the show mind pump and getting some of that information. Other than that, I'm not gonna put any sort of regulation or laws or taxes on anything to try and fight obesity. I think it's a terrible way. It never works. So I know exactly what I would do and it's not about what I would do, it's what I would undo. I would eliminate subsidies. I would eliminate subsidies for food and food products. So let me give you an example of how subsidies have caused problems, okay? Corn. Corn is one of the most highly subsidized foods in America. So at some point, the government convinced people that it was in our best interest to take tax money and automatically fund farmers to grow corn, right? We need corn. It's a good idea. It's a good crop. Let's take tax dollars and put it towards corn. So what was the result of that? Well, corn became extremely inexpensive, even though we are paying for it but we're forced to pay for it. Farmers grew corn more than anything else. Sugarcane went out of business and the way we sweetened all of our foods was with high fructose corn syrup. In fact, corn subsidies got so bad, we started talking about making corn into fuel, which is interesting. Let's take food and turn it into gas. That's a very strange proposition. We have subsidies for wheat. We have subsidies for dairy. We have subsidies for all kinds of... Eliminate the subsidies because those cause ripple effects in the market that skew the food and what it's really valued at and what we eat a lot of. One of the main reasons why wheat, corn and soy is in almost every processed food that there is is because those are subsidized crops. And so now we have food that has all of those things in them. So it would be less about what I would do, like add. It's more about what I would take away. That's a good one. And then the second thing I would just talk a lot about health and fitness as the president. Yeah. Well, honestly, when I think about these types of issues, I go all the way back down to childhood. So my thoughts start gathering around education, around what kids are exposed to through their school, through their extracurricular activities and just to create more opportunities for them to get exposed to better information and to have these opportunities to move a lot more throughout the day as they're learning and have those types of curriculums incorporated somehow within the structure. So to really evaluate how the entire school system, I guess, if we're still gonna stick with it and it's not gonna still all be online forever, if this is something that is still sort of standardized to kind of reevaluate that in terms of updating everything to the latest information and also get kids to really understand their body and pay attention to their body and have professionals come in and do talks and those types of things just so that at least, not to say that they're gonna follow all these things, but at least they've been exposed to it to know a good example because I think the biggest issue is, parents usually are the biggest example and I think a lot of parents out there are just not cutting it. Well, I'll tell you what, I can only think of one, I can think of one government thing that has improved our health and that was the campaign against tobacco and I mean, a broken clock will be right twice a day, right? So they did have success with that. It did, I think, play a role in the reduction in tobacco use, but everything else that they've done to improve our health has actually made our health worse. Creating the food pyramid made it worse, demonizing fat and that was a big government production, right? That caused a lot of worse health, subsidizing crops that we thought were a good idea. That there's a reason why- Stattons and cholesterol, right? There's a reason why corn fed beef is so cheap, it's because the corn is subsidized and so now it's cheaper. Now how do you compete that with grass fed meat, for example? So I think one of the best things you could ever do is if you were a leader like that is to lead by example, talk and persuade and then get out of the way, like get out of the way and redo and get rid of all these programs that have really only caused unintended consequences which have resulted, and I can make this argument pretty sound, have resulted in worse health, not in better health. And with that, mind pump is recorded on video as well as audio, come check us out on YouTube. You can also find all of us on Instagram, even Doug. So here's what you do, go to Instagram, go find Mind Pump Doug, give him a follow. Then you can find Justin at Mind Pump Justin, Sal at Mind Pump Sal, Adam at Mind Pump Adam. Give us all a follow, we do different posts and we like to answer questions. On a very important phone call. And so I decide that it would be really funny if Sal records the Justin inside the sauna where he can't see and then I quietly pull up on my phone, porn hub, and then I link the Bluetooth to the sauna. Which was,