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Teaser Campaign - 2011 Ottawa Jazz Festival

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Published on Sep 19, 2013

All that jazz and so much more.

When the Ottawa International Jazz Festival, one of Canada's premier music events, was marking its 30th anniversary it was looking for a creative 30-second television ad to promote itself. We didn't want to do one commercial, we wanted to design a full campaign. Our bold, and much talked about approach, consisted of a series of 5 X 15-second commercial shorts. Surprise-factor driven, the spots reinforced the Jazz Festival through a series of clever "wordplay" ads. We took well-known jazz phrases and presented them in series of backdrops that initially didn't make any immediate connection to the festival until the very end of each spot.

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