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Published on Oct 17, 2012
Here is the HYPE Autumn/Winter collection i shot, directed, edited justhype.co.uk
I've worked with the company on their summer collection and that was a blast, but alot of hard work.
This one was hard work, but being able to off load footage and charge batteries near by was extremely helpful.
Once again...with this shoot...my goal was to have a story involved while focusing on the product without it being to in your face.
I am still feeling tired today... it was my Betty's birthday the night before, went out for drinks, got home at 12am, then got up at 3:30am, travelled for 3 hours...started shooting straight away and got home at 12pm
The HYPE team are always great to work with, so it was pretty much like hanging out all day.
Big thanks to my Betty for helping out. Jess and Bunny also did a great job ;)