 Then we've got one skeptic here, who is Guru Madhavan. Innovation like love, liberty and sustainability means different things to different people. It's like water shaped by the edge of the container. Do we really need to define it? All that matters is it's necessary. Does he have a point there? Absolutely. Why define it? Just do it. There's all kinds of definition we can give it. And it is, I agree with the statement completely. It is very different to very different people. All that matters is it's necessary and if you want to innovate, you should just go ahead and do it.