 Pop quiz, what is both the most common and worst kind of KPI in your marketing? Answer whether or not your boss is happy. Reporting and benchmarking what you're doing and why it's working or why it's not working is one of the most vital things you could do to get better success and better results out of your marketing. If you're aiming for a feeling or just a subjective thumbs up, you're not going to be able to get actual tangible results to move the sales needle in your organization. And to get the most out of your reporting is to make sure you're measuring clean data. That means you need to be looking at only what real customers are doing. So if your sales team is clicking on your ads when they see it, tell them to stop it. You need to have benchmarked KPIs for your own specific industry so you have something to measure against, track towards, and hopefully beat. There's a saying in marketing, if you can't measure it, you can't manage it. Doing clean data that you're looking at on a regular basis is one of the best ways to start to see increased success in your marketing efforts.