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Published on Aug 16, 2016
Every quarter second a user spends staring at a blank screen, instead of interfacing with your app, is a quarter second more they are willing to close your app, and give their attention to something else. As such, you want to make sure that your app launches as fast as possible.
In this video Colt McAnlis talks about the perception issues around launch time performance, introduces some common problems, and talks about tools that can help you track them down.