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Fáilte Ireland update on The Wild Atlantic Way and what it means for Irish tourism

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Published on Mar 13, 2012

The Wild Atlantic Way' is a new touring route which is currently in development stages with Fáilte Ireland. It will stretch along the west coast of Ireland (from Donegal to West Cork) linking key destinations and attractions along the west coast, showcasing the scenery and and providing easy access to a range of experiences along the route.

Paddy Matthews of Fáilte Ireland's Destination Development Team talks about what the Wild Atlantic Way project is, and what it means to Irish tourism.

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