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WOMMA Pete Blackshaw, Neilsen BuzzMetrics

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Published on May 24, 2006

Shot at the Word-of-Mouth Marketing Association's WOMBAT conference, Jan. 2006.

Pete Blackshaw of Neilsen BuzzMetrics (formerly Intelliseek) is the guy who coined the phrase CGM, or Consumer Generated Media. Here he talks about CGM, and CGM2, and where it's all going.

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