 I'm going the best buy to look at TVs. I see this doorbell thing. I buy it, open up the thing, I hook it up myself, which is rare. Follow instructions, wire, boom, boom, down to the thing, and it works like a charm. People ask me all the time, why and when do you endorse? I never endorse. I'm just letting people experience what I experience. If I didn't have ring cameras, and I probably would have never approached Jimmy, I probably would have never knew about the product, but because I have it, and I know it works like a charm, and I have a nice size house, and my whole nice size house is acquitted with ring, flood lights, indoor, studio, tree house, doorbell. He just showed me a new product front gate, getting that right now. He just showed me the new one with the key locks. I'm getting that, the alarm system. My house is acquitted with that cell phone. I know that the product is wonderful. So you go in all these stores and you see all these things, I can tell people truthfully like, hey, it works, it's affordable, you know how I know? I got it. Everyone knows that the Shack brand is a fun brand, but I think what makes us authentically authentic is what you see on TV, is what you see in real life. That's important. I like technology, I like toys, I like being at the forefront, I like being the first. I was the first guy in the country with a camera phone. This is way back in the day where they had the little attachments, and the cameras work like this. They're real, real slow, but I was the first one. So CES for people, a lot of people do business here, but I'm at Toys Arrest when I'm here.