 I'm Bruce Cronin. I'm the Director of the Centre for Business Network Analysis at the University, which has been in operation since 2006. We study the way in which persistent social relationships influence the operations of firms and management processes. We're quite a large group, one of the largest groups in Europe, studying this material. One of the things we've been doing recently is examining the way that knowledge transfers from universities into the creative industries. And what we've found is that there are these persistent social relationships, networks of people who take ideas from university and enact them in real life. And of course the learning from that also goes back to the university. One of the main things we do is we run an annual summer school and a winter school, where we teach people from all over the world the methods of social network analysis on a range of different types of approaching this and the ways in which these can be used in organisations. It's proved very popular over the years and seems to grow from here to here.