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Published on Jan 15, 2009
Ricardo Montalban - Chrysler Cordoba Commercial Nov. 25, 1920 - Jan 15, 2009 RIP
This is the commercial where most of us mistakenly thought Ricardo said "Rich Corinthian Leather" when he actually said "Soft Corinthian Leather". It was a marketing term invented by Chrysler to help sell cars and who can forget it?
The commercial, itself was very well conceived. If you listen, through the distorted audio, you hear Spanish guitar and orchestra playing along with Ricardo's wonderfully accented sales pitch.
When you bought this car, you weren't just buying a car! You were buying the luxury to be swallowed in seats upholstered with "Soft Corinthian Leather"...
You were buying a Cor-doa-bah!
Disclaimer: It has been recently pointed out that that car in this commercial is really a 1976 and the seats are cloth, not Corinthian leather. So much for continuity.