The Bigger Picture: Lost In Translation by Yosimar





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Published on Dec 5, 2013

The beverage industry is specifically targeting Latino children and youth by increasing their marketing efforts on Spanish-language television. Watch Yosimar Reyes analyze how sugar sweetened beverages are impacting the diets and cultural practices of Latino communities heavily impacted by the type 2 diabetes epidemic. "Lost in Translation" is filmed and directed by Jamie DeWolf.

Youth Speaks and UCSF Center for Vulnerable Populations are leading the campaign against Type 2 Diabetes with our new project, The Bigger Picture. Raise your voice TODAY!

* FTC. (July, 2008). FTC Report to Congress: Marketing Food to Children and Adolescents; A Review of Industry Expenditures, Activities, and Self-Regulation. http://www.ftc.gov/sites/default/file...
* Harris et al, 2011.
* Yancey, A. K., Cole B. L., Brown R., Williams, J. D., Hillier, A., Kline, R. S., et al. (2009). A cross-sectional prevalence study of ethnically targeted and general audience outdoor obesity-related advertising. Milbank Quarterly, 87(1), 155-184.
* Sugary Drink FACTS Report, Yale Rudd Center for Food Policy & Obesity, 2011. http://www.sugarydrinkfacts.org/
* http://loyolamedicine.org/childrensho... The Ronald McDonald Children’s Hospital at Loyola University
* Reedy, J. & Krebs-Smith, S. M. (2010). Dietary sources of energy, solid fats, and added sugars among children and adolescents in the United States. Journal of the American Dietetic Association, 110(10), 1477-1484.
* Malik, V. S., & Hu, F. B. (2012). Sweeteners and risk of obesity and type 2 diabetes: the role of sugar-sweetened beverages. Current diabetes reports, 12(2), 195-203.
* Naryan KM, Boyle J, et. Al. Lifetime Risk for Diabetes Mellitus in the United States. AMA. 2003;290(14):1884-1890. Narayan KM. CDC issues diabetes warning for children. ADA Meetings. New Orleans, La; June 14, 2003.

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