 We've all been caught off guard by an annoying ad, the kind that blurs music unexpectedly, or a pop-up on top of the one thing we're trying to find. These frustrating experiences can lead people to install ad blockers, and when ads are blocked, publishers can't make money. A survey of hundreds of ad experiences by the Coalition for Better Ads has shown that people don't hate all ads, just annoying ones. Eliminating these ads from your site can make a huge difference. That's where the Ad Experience Report comes in. It makes it easy to find annoying ads on your site, and replace them with user-friendly ones. The Ad Experience Report is part of Google Search Console, which means you'll need to verify ownership of your site to access the report. You can do this yourself by following the instructions here, or you can be added as a user by your webmaster. If your site hasn't been reviewed or has passed review, the report won't show anything. If your review status is warning or failing, violations will be listed in the What We Found column. Ad reviews report on a sample of pages from both desktop and mobile versions of your site. If negative ad experiences are found, they are listed separately in the report, since a bad experience on mobile may not be as annoying on desktop. Site design issues, such as pop-ups or large sticky ads, concern how ads are being displayed. Click on What We Found to see a video of the ad that was flagged. In place of a pop-up, try a full-screen inline ad. It offers the same amount of screen real estate as pop-ups without covering up any content. Creative issues are shown on your site through ad tags, like flashing animated ads, or autoplay videos with sound. Fixing the problem depends on the issue you have. For example, if it's a pop-up, you'll need to remove all the pop-up ads from your site. But if the issue is high ad density on a page, you'll need to reduce the number of ads. Once you've fixed the issues, you can submit your site for a re-review. We'll look at a new sample of pages and may find out experiences that were missed previously. We'll email you when the results are in. For more, please click the link below.