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Dark Knight - Viral Marketing Campaign

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Published on Feb 26, 2009

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline.

A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles

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