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Sexist Coffee Ad (ca. 1960s)





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Uploaded on Apr 19, 2011

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I believe the first ten seconds of this ad are quite possibly one my favorite moments of vintage footage ever. Harvey and his wife's breakfast bliss is shattered when he inexplicably rips into her coffee making ability, makes a veiled threat that he's going to start looking for other women, and then, in one of history's great passive-aggressive turns, declares "Well, see you later" and exits dramatically stage left.

Of course this outburst is entirely the fault of the wife's poor culinary skills, but once her non-fazed friend turns her on to instant coffee (as opposed to, say, some counseling) the only rift in their otherwise rock-solid union is closed and the loving couple enjoy a romantic evening in their now completely dark living room.

Of course we all know it's only a matter of minutes until Harvey blows up at another trivial matter, but it doesn't matter by then. Folgers has made it's point: If you don't buy their coffee, your husband will start sleeping around at the office. An axiom that remains true today.


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