 Nine steps to design a successful YouTube channel. Hey, are you looking to really do something with that YouTube channel? Are you looking to get subscribers and views and grow your channel? Well, you're in the right place because in this video, I'm gonna show you exactly what you need to do in nine simple steps and we're starting right now. Hey, I'm JR Fisher. If you're new to my channel, you gotta do something. What are you gonna do? You gotta subscribe. You gotta hit that button below there, that big subscribe button. And next to it, there's a bell. You gotta smash the bell. Why? Because it'll make you a VIP person. You wanna be that, right? You wanna join the Fisher family. And how are you VIP? Well, I will be able to notify you every single time I do a new video. Now, I've been selling online since 2009 and I've sold millions of dollars of both physical and digital products. And I gotta tell you, I picked up a few things along the way. As a matter of fact, products are listed on thousands of websites, including Walmart. So, on this channel, what I do is I help you start, run, and grow your online business. Now, if you've had issues with your YouTube channel and you've tried some things or you've had some problems, put those comments below. I wanna see what's going on and I wanna help you out. Also, at the end of this video, I'm gonna give you an e-commerce course valued at $97, absolutely free. All you have to do is click the link. Don't need a credit card or anything else. Okay, let's get started and let's work on that YouTube channel. Okay, let's be honest here. There are other videos on YouTube. Yep, there's other videos on YouTube. So, since there's other videos, and how many videos are there? I don't even know right now because they upload so much, but I can tell you this, there's an estimated 50 million content creators, people making videos. So, for you to compete with all these people, you just need to do the right things. Don't get discouraged by the fact that there's so many of them. If you do the right things, you're gonna do pretty well because I gotta tell you, the majority of them, including myself, didn't do the right things when they started out. So, let's check it out. So, the first thing we've gotta do is reach those viewers and the way we're gonna reach those viewers is we're gonna raise awareness of our brand. That's exactly what we need to do to build the channel and get subscribers and get views. Now, I know this is gonna sound a little intimidating in the beginning because of all those people out there creating videos, but most of them, like I said, they don't do it that well. So, by the time you're done with going through these nine steps I'm gonna give you in this video, you're gonna be probably far ahead of most people. You're probably far ahead of probably about 95% of the people that are creating content right now. So, we're gonna hit these three key points in this video. We're gonna talk about creating and optimizing your YouTube channel. We're also going to learn how to understand your audience and your competition using data. And we're gonna look at advertising on YouTube through YouTube ads and influencer marketing. Step one, make sense, you gotta create your YouTube channel for your business. Now, all you need to do to create a YouTube channel is you need to have a Gmail address and how much does that cost? It's free, okay? So, go ahead and get you a Gmail address and then go ahead and set up your YouTube account. That's the first thing you need to do. Number two is learn about your audience. Now, how are you gonna do that? Well, as soon as you set up your business account, Google's gonna give you access to a lot of data, okay? So, you can actually go in there, type in different terms and see what they're searching for, what they're looking for, what they're interested in. But you wanna learn as much about your audience as you possibly can. Now, once you've started your YouTube channel, you can actually go into the analytics for your subscribers and you can figure out more data about them so you can make videos that better match your audience that you're building. You're gonna wanna monitor the watch time and demographics of your audience so you can answer all the questions that they have and they wanna see videos on. Here's a few key components that you should be looking at. Where are your videos being viewed and when? What age are your viewers? What gender do your viewers most commonly identify as? Now, tracking your audience like this is really a win-win for you and them because if you know what they want, you can make the right videos, you'll get more views and if you're making the videos they want, they get what they want because they wanna watch videos about the subjects and about all the things they wanna learn about or be entertained about. Now, as you learn all of this information, if your assumptions are right, then of course, you wanna keep making videos in that direction and if they're a little bit off, you wanna kinda cater to what your audience actually wants so that you can get more views. Now, reading comments, hmm, not always fun because they don't always say good things about you but you can learn a lot from these comments so go into your comments on a regular basis, make sure you respond to every single comment and people will say, well, that's gonna take me so much time, it won't in the beginning, trust me, why? Because you won't have any, okay? The only way to really get comments is to ask for them like I'm doing right now, if you're enjoying this video, tell me what you liked about it, put something in the comment section, I know you're watching and I wanna hear what you want too and this also helps you identify your audience and helps you provide what they're looking for so you wanna read all the comments and you're gonna wanna respond to them, super important. You also wanna check out the YouTube community page it's an underrated space for finding out about your audience. It's located under the community tab on your profile and you can interact with your subscribers directly right there, you can see all their comments, you can post questions or you can create a poll to gain a deeper understanding of how your audience thinks. Number three is research or competition. You've surely got other people out there doing videos on the same subjects or the same niches that you do and since you do, you can look at their data which is already out there and help you build your channel by kinda figuring out what they're already doing. So another thing you can do is as you go into your competitor's channels, you can actually browse through and you can sort their videos by the most viewed. When you look at the most viewed, try to figure out what they're doing in those videos. What did they say, what information did they provide, what did they cover, what was the subject, all those things, what kind of thumbnail was on that particular video so that you can garner that information and use it for your channel. Now, here's something cool you can also do. You can, same way you did it with your videos as you looked at the comments, go into their comments, find out what their audience is saying, find out what their audience is asking for. In the beginning, you won't have very many comments so if you look at other comments on another channel, you can figure out what people are asking for and what they need and you can provide it on your channel. The other thing you can do is look at the keywords that your competitor is using in their title and in their description. If you do that, you can figure out some keywords that you could use in your videos to get more subscribers and views. You can also check to see if your competitors are putting ads on your videos. Now, there is a way to block them if you want to do that. That's up to you. Step number four is learn from your favorite channels. Now, these don't have to be competitors, but you know, you probably have some channels that you like to watch on YouTube. I would kind of pick those apart, figure out what they're doing, how are they dressed, what is the background, what is the flow, how long are their videos, what is it that keeps you interested? You can learn a lot from people that you are already watching. It doesn't have to be in the same niche. The one thing I'll tell you is you've got to be a little bit different. You remember in the beginning of this video, I rang this bell? Well, that was to wake you up a little bit, okay? That was to remind you to hit that. If you haven't done that, by the way, you got to do that. Hit that subscribe and hit the notification. But I did that on purpose to be a little bit different, okay? So if you just sit in front of the camera and you're boring and you talk like this for a couple of minutes, you're going to lose your audience, okay? Don't do that. You've got to gain their attention. You've got to have a nice, clean background. You've got to look good. You've got to comb your hair. You've got to be ready. You've got to put on your makeup or whatever it is you do to look good. Make sure you're doing it in your videos so that people want to continue watching them. Number five is optimize your videos for SEO. And that's search engine optimization. Now, Google, which is YouTube, cannot bring back results, which are your videos unless you've optimized them. The best way to do that is through TubeBuddy and I'll put a link below that you can click. And TubeBuddy is free. It's awesome. It'll help you optimize your videos for free. If you use my link down there, you can actually save 30% on the pro version. The cool thing about TubeBuddy is you can type in a title and you can change a few words and it will give you a ranking or a score, if you will, on that title. And by changing just a couple words, you can drastically improve the search results of your videos. Now, make sure when you're making your title, you don't use clickbait. Just because TubeBuddy says, hey, this would be a great title, if that doesn't match your video, you don't want to do that. Because that can actually cause you more harm than anything else, because what YouTube does is they look at watch time. If you have a lot of people clicking through to your video, but when they get there, they don't watch the video, that means that they didn't get what they expected when they clicked. Now, the next thing I want to tell you is have good thumbnails. I didn't do this in the beginning. I didn't do it, okay, I'm doing it now. And it's helping a whole lot. But you gotta have really good, engaging thumbnails. Now, on the thumbnail itself, you can put words on there. The words on that thumbnail do not have to match what your title is. Now, your title is generally gonna be 60 to 70 characters. You don't wanna put that on the thumbnail. You just want two, three, maybe four words on your thumbnail, something that's gonna get their attention. If you check out these thumbnails here, they're really bright, they're colorful, they grab your attention. And this is what I'm talking about when we're talking about doing a thumbnail that actually works. Next up is write a compelling video description. Once again, I didn't do this, I didn't do this. We're doing it now, but that description means so much because it tells people so much more about that video. You can also add timestamps in there. In YouTube, it's really simple to do. You find something that's at, say, five minutes and six seconds. And if you type that next to the words in the description, five, colon, oh, six, it will actually automatically set up a link so that when that is published, people could click on that time and it will go to that spot in the video. In the description, if you're running short of ideas, you do have 5,000 characters you can put in there, but some things you could put in there are affiliate links. You could certainly do that. You could also add in their playlist of other videos that you have. You could also have links directly to other videos you have. Any of these things can help you fill up that description area and get you more traffic. The next thing you can do is you can add hashtags in your description. So if you put a hashtag in your description, what it's actually gonna do is it's gonna throw it at the top underneath the title of the video there so that people can see that hashtag. It also helps people locate your videos easier because some people are actually searching with hashtags now. Also, you can also add cards. You could add bumper ads. You could add watermarks to your videos. There's so many things you can do to enhance your video's quality. So let's talk about what these are first off. Cards are really like a transparent CTA that appears on your video. When people go to hover over it and click on it, it expands and it can take them to one of your other videos. Now bumper ads are something you could put in the beginning or the end of your videos to promote whatever you wanna promote. You could put watermarks on there too, which are customizable buttons that get people to subscribe that will only appear to those people who aren't subscribers. And lastly, in this section, you gotta ask viewers to subscribe. If you notice I did that in the beginning and I'm gonna do it again, if you haven't subscribed to this channel, go down there and click that button. But if you don't ask them to subscribe, they don't know to do it. The assumption is that everybody knows to subscribe to your channel, but they don't. Or even if they do know it, sometimes they forget. Number six, upload and schedule your videos. So you don't wanna randomly put videos out on YouTube. And I know I was guilty of this in the beginning, but what you wanna do is you wanna figure out what schedule that you wanna have and stick to it. Now what we do is every single day at 10 a.m., Pacific Standard Time, five days a week, a video goes up on my channel. So people know that it's there, there's a particular schedule, it's five days a week, so you don't have to do that. You could do one day a week or twice a month, whatever you wanna do, but make sure you have a schedule and you stick to it. People will treat your YouTube channel as a television station. They'll come back to it at the same time a day in many cases, or they will know that you always upload it, let's say 10 a.m. at 10 p.m. at night, they always go there to grab that video, and if it's not there, they're gonna look for another channel. They're gonna find somebody else to fill up that time. So you wanna make sure you're doing that. And also be professional about this. If you tell people that you're gonna do a video every single day, you've gotta do a video every single day, and that's hard to do. I know that personally. But whatever it is you tell them, make sure you stick with it. Be professional about it. Don't say, well, this happened or this occurred. What you wanna do is upload your videos in advance and schedule them. That way, they're gonna be ready for the viewers when they come and they won't be disappointed. Number seven is you wanna optimize your channel to attract new subscribers. You wanna constantly be adding new subscribers. Now, the way you're gonna do that is several different areas. So let's go over those right now. You're gonna wanna fill out your YouTube profile. This is super important. You wanna have a keyword-rich bio and you wanna have as much information in there as you can possibly provide. You also wanna have a good picture in there that is set to the right size for YouTube. Don't just use any picture that doesn't really fit. I've seen that too many times on a banner and it obviously didn't fit, but the people put it in there anyhow. You also wanna have links to your website, your profile, all your social media, your contact information. That makes it seem more professional and you will get more subscribers and you'll get more contacts by doing that. Next thing, you wanna organize your videos into playlists. That's super important. So if you have a particular subject you're talking about, you wanna get four, five, six videos, put them into that playlist. The other thing you can do is have a series video and I just did one of those, but have a series where it's two or three videos that explains one idea. That way you have the person going through the series watching each video. Now, the cool thing about this is when you create these playlists and they start watching it, the next video in the playlist will come up and that'll be the next video they'll see. Now, don't forget if you're creating these playlists, you also wanna create relevant keywords for the playlist also. And number eight, try YouTube advertising. You can actually run ads to your videos or you can create videos just for ads. Now, I will tell you this, if you have a channel and you wanna build the channel and you wanna get more views, it's great to send traffic to that channel. There's nothing wrong with that. But if you're just doing some videos that are for ads, you don't wanna put those in your channel. If you do that, for the most part those little videos, those ones that are one or two minutes long, they don't get you enough watch time and you're just gonna drive down your watch time. So I would suggest you starting another channel if you have some short videos that are just gonna be run for ads. And number nine in our final one, try to work with an influencer. Contact somebody else on YouTube that has a similar niche, right? And say, hey, why don't we do a video together? Why don't we collaborate and do something together? Now, some of them will tell you no, but some of them will tell you yes. And if you do that, that's also gonna help them. And if we help each other, that's a win-win situation. Now, you wanna reach out and maybe just do this as a friendly gesture with these influencers. Most YouTubers can tell if it's a paid sponsorship now. You know, I have one channel I watch and I know in every single video he does that he's gonna have some type of product placement and he can't possibly like as many products as he promotes. So it becomes kind of old. And what I've done on those videos is although I like those videos, I'll skip through that ad part as soon as he's talking about a haircare product or whatever it is, a shirt or sunglasses, I know what's coming next. So I just skip through that section and the same thing will happen to you. So make sure these influencers are genuine and you're actually trying to help each other and reach the audience and give them what they want. As a bonus, I'll tell you, don't get stuck in a rut. Do things differently, change it up a little bit. Have a different background, have a different style. Make sure you wear a different shirt. I know somebody that did videos on YouTube and there's literally hundreds of videos and she has the same shirt on. Now, I would suggest not doing that, okay? Now, maybe there's a reason for it. Maybe it's her lucky shirt. I don't know, but one thing I'll tell you is when you're doing your dress and when you're doing your background and you're doing all these things, make sure it looks professional. Don't just put no thought into it. Grab your camera and start making videos. And I know a lot of people will tell you, just get started, just make a video, just grab your phone and do one. And while that's true and while that's better than not having any videos, setting up the scene with the right lighting and having the video viewable and the sound good, that's gonna make a big difference in your videos. Now, if you found something you like in this video, my gosh, you've got a comment on it. You gotta put it in the comment section below. If you're having problem building your channel or you need help, put that in the comment section below. I'd love to help you. Don't forget also to subscribe if you haven't done so and ring the bell, the notification bell down there. Smash that bell and turn on all notifications. So you become part of the Fisher family, the VIP group that gets notified before anybody else. As promised, there is a course below that you can get absolutely free. Don't need a credit card, don't need anything. Just click and learn. That's all you gotta do. It's a $97 value. You'll wanna grab that while that's available. Thank you so much for watching this video and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.