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Expedia Guerilla Marketing

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Published on Mar 14, 2007

This is a video of Expedia's latest guerilla campaign in which an all-male dance team took over 34th street to perform a "suitcase dance". Perhaps this display was inspired by the rain-dances performed by native american tribes--Is Expedia hoping that profits will rain from the sky? He called Dances-with-Suitcases...Nice execution on the part of the agency but I couldn't help but wonder if the budget would have been better spent on mailing the travel-tag swag to current Expedia customers...

I'm generating buzz--I'm generating buzz!!!

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