 Are you trying to determine how your company is going to approach mobile? Did you just inherit a mobile app and you now need to incorporate it into your IT strategy? I'm Amanda Silver, and I'm going to talk to you today about Microsoft's unique approach to mobile app development that's designed to allow your organization to achieve more. Why the sudden rush to build mobile apps? I was talking with the car manufacturer last week. Their internal IT department started to build mobile apps to make their employees more efficient. When you're on the road, it's a lot easier to file expenses as you go than to face a mountain of receipts when you return to the office. My favorite story is that of a donut company. They built an app as a marketing gimmick that would send truckers a message when they drove by an outlet with a batch of fresh donuts. Over time, that app became a vehicle to drive further engagement with their loyal customers. The data and insight it provided on their loyal customer base was invaluable and it eventually became a centrally strategic app in the company's portfolio. In this era, every company is a software company and mobile apps are key to making your customers more engaged and your employees more efficient. We've been talking with all kinds of organizations over the past few months to understand their needs. CIOs are looking at mobile as a way to open new customer channels and improve their workforce productivity while keeping costs down. Solution architects need to ensure what they're building doesn't put sensitive information into the wrong hands. They also need to get the solution out there quickly and they are attempting to respond to the increasing costs of supporting multiple mobile platforms. IT managers have challenges finding qualified mobile developers and are being forced to duplicate even triplicate teams to meet demand. Microsoft offers a solution for mobile app development that spans the entire life cycle from app development to building the backend services to securing the services and apps once they are in the hands of your users to continuous integration and deployment to analytics and monitoring solutions to ensure you're focusing only on the most critical work. With Visual Studio, we have the most productive tools to build your app whether you're targeting Windows or iOS or Android. You can use your background as a .NET, web or C++ developer to achieve 60-95% code sharing when building across iOS, Android and Windows without having to compromise on user experience. Azure App Service makes it easy to build backend services that can connect with your existing data sources while supporting many client front-ends. With Visual Studio Team Services, you can build an optimized DevOps platform that spans from continuous delivery to post-production diagnostics. With the Enterprise Mobility Suite and Microsoft Intune you can deploy your apps with confidence while applying code-free policy for your app management to ensure that the data contained in your mobile apps is secure and you grant access only to those people who need it. To learn more about each of these areas check out these resources and follow the Visual Studio blog. As you dig into it, I'm sure you'll be pleasantly surprised to see how Microsoft can help you. If you're not, please drop me a line.