UX Enterprise, The Future of UX Work with Dr. Eric Schaffer





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Uploaded on May 9, 2011

UX Enterprise: The Relational Database of UX Objects

Based on 30 years of experience in User Experience (UX) design, and 18 person-years of development effort, HFI introduces UX Enterprise™ (UXE), the world's most powerful UX asset management and design system.

UX Enterprise is a software product that allows you to design based on your organization's UX Cloud. This is the full interlinked model of your customer ecosystems, design projects, design specifications, standards, and methods.


In the past, user experience professionals were kind of like goldfish because goldfish have a three second memory.

We're like that. For every project, we created nice long slide decks and documents, we included pictures and video and powerful insights, we presented them and everyone applauded and we filed them in a big pile and we sort of forgot them.

In the end we can't find anything.

We put it in document manager, which lets us search by key word and metatatag but then you find way too much and you have to read reports all night to figure out what your organization already knows that
matters to you at this moment, or put it in Wiki and it becomes a clogged mass and right after awhile it's just easier to pack our bags and do the research again.

Today, user experience professionals can work based on a shared global model of their users ecosystems.

We can evolve a cloud of UK objects like user profiles and scenarios and environments and artifacts and needs and methodologies and standards and projects and specifications for our designs.

Today we can stop focusing just on a flat one time use slide decks, we can start using most of what we do re-usable, make most of what we do build an ecosystem model that makes our UX team invaluable, sustainable and efficient.

It's a different way of thinking to work with a relational data base of UX objects, but quickly a flat model of UX is becoming ancient history.

Now with the development of HFIs, UX Enterprise, the relational data base of UX objects, user experience professionals can work based on
a shared global model of their users ecosystems, we can evolve a cloud of UX objects and work more powerfully based on that.

So let's come together and celebrate the dawn of object ranted UX.


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