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Simo Dragicevic, Bet Buddy CEO, discusses responsible gaming with Cass Business School

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Published on Jan 6, 2011

Simo Dragicevic, Bet Buddy CEO, is interviewed as part of City University's Cass Business School Ethics Series about how Bet Buddy is helping to build a sustainable online gambling industry. Simo explains how Bet Buddy's advanced responsible gaming software helps lotteries and online operators not only to protect players but also build brand equity and customer loyalty.

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