Jessie Reyez - Becoming (Vevo LIFT)





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Published on Oct 10, 2017

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Jessie Reyez Becoming (Vevo Lift)

A Toronto native with Colombian roots, Jessie Reyez began her music career at the age of 17, writing songs to express her feelings about a breakup. These days she’s known for critically acclaimed tracks such as “Figures” and “Gatekeeper.” But there was lots of action in between. In 'Becoming Jessie Reyez,' our latest LIFT artist recounts her history, explaining some of the moves she made to sort things out, career-wise and life-wise. In a cool collage of animation, personal footage and exclusive interviews, we’re introduced to her cheering coach, her mentors at Toronto's Remix Project, her superstar collaborator Calvin Harris, her business associates, family and besties. There’s a sense of urgency in Jessie’s art; she weds a determined feminist vibe with love of family, respect for culture and dedication to emotional truth. Her ‘Kiddo’ EP is one of the year’s strongest debuts, full of invention and ambition. She’s someone you know want to know more about, and ‘Becoming’ tells the entire story.

Director: Peter Huang
Producer: Joey Bilewicz
Cinematographer: Ian Macmillan
Editor: Kat Webber
Animators: Eva Hill, Jarrett Sitter

For Vevo:
Executive Producers: Joseph Patel, Tom Connaughton, JP Evangelista
Supervising Producer: Ryan Kuharic
Coordinating Producer: Hailey Rovner

For Mad Ruk:
Executive Producers: Matt Power, Mauricio Ruiz
Head of Production: Iva Golubovic
Coordinator: Mark Werner

Jessie Reyez on Vevo: https://www.vevo.com/artist/jessie-reyez

Find us on Facebook: http://www.facebook.com/VEVO
Follow us on Twitter: http://www.twitter.com/VEVO_DSCVR
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Watch more music at: http://www.vevo.com

Jessie Reyez
Twitter: http://www.twitter.com/JessieReyez
Instaram: http://www.instagram.com/JessieReyez
FB: https://www.facebook.com/MusicJessieR...
SoundCloud: https://soundcloud.com/jessiereyez

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