 What we often see at companies is they'll, you know, the leadership team will do a design thinking course. They'll bring in a big consultancy. They'll create all these design thinking guidelines and these innovation guidelines. And then the rest of the company receives them and just goes, oh, cool. And then closes it and never looks at it again. These design guidelines. But what we've seen in successful companies who are going from, let's say, being more traditional to becoming more innovative is they'll train a small team or multiple small teams at the same time and have these teams prove that this really works.