 And it's a happy time for shareholders of Twitter. The social media platform has reported high revenue growth than Wall Street had expected. This is in part to the media platform's rolling out ad targeting improvements. Total revenue, which also includes revenue the company earns from data licensing, rose 74% year-over-year to $1.9 billion, beating analysts estimates of $1.07 billion, shares of Twitter rose 7% to $75 in trading after the bell. The San Francisco Bay's company now expects a headcount and total cost of expenses to grow at least 30% for the full year, up from its previous guidance of 25%. Twitter has worked to improve the effectiveness of its ads, which have traditionally lagged larger rivals like Facebook, which holds vast troves of data on users.