 It was a great and engaging experience being a jury co-chair at the IMA 8th edition of the awards. We had a terrific jury. We went through some very extensive and engaging debates to really review in great detail and diligently the body of work that got presented to us. So overall, I think it's been a fantastic experience. I think there's great enthusiasm on part of corporates and marketeers to participate in this award, which is a coveted award. We overall received 800 plus entries and the shortlist, about 250 made it to the shortlist. The entries that we saw today were from across various sectors and across various categories. So I think overall it was a very comprehensively defined set of categories and a very large body of work across different sectors.