 Hey all super excited for you to join this and watch this video. My name is Dustin Schaefer I have the oh that side legendary coach Rob DeBoer on and this is actually going out to all, you know It's trainers gym owners coaches And we want to have a kind of really a frank conversation with y'all I think collectively Rob, how long you've been in the industry fitness industry? I mean I grew up in the industry my brother owned a few golds gyms back in Nebraska Went on to play competitive college sports professional baseball I did strong man bodybuilding and you know Dustin, I think what brings credibility to this actual Conversation you and I are gonna have is we both live the life. I had a performance training gym Done personal training now. I do some online coaching, but I think we see the value and The outcome I hope is people will just take a deeper look into what we have to say We're not here to sell we're just here to tell and I think it's very powerful when people See people like you and I that have been in the trenches. We know what you do. We know how it works We know where it's going and why this should and could be a very vital piece, right? I mean, I think it's like well over 50 years between the two of us of collective coaching I mean probably more like 70 years we look at our competitive backgrounds and you know And the biggest thing is it and you have also have a medical mind as as do I actually I specialize in cardio rehab in college so I've kind of had this unique background myself and and So to kind of give people an understanding of where we're getting started, you know You actually came up with the name prove it many years ago And if somebody's watching this right now, we basically seven and then plus years ago We launched the first ever drinkable peer therapy to ketone supplement and created a brand That was about pursuing better for people, but you know, it's interesting in the fitness industry We get this, you know uniqueness some people are very much open to listening to it And some people are very much like I don't want to even I don't want to hear about anything Maybe because the person that's they told you about it You don't respect possibly or you don't see them as a thought leader or as a Smart person or an educated person, but we want to just basically share with you all that this is a pretty bit pretty huge Valuable asset that you should take advantage of especially if you're a trainer or coach or a gym owner So coach de Boer Rob would you kind of tell us a little bit about Why a trainer or a coach or a gym owner should really look at this from a business application For their for their career for their as you've created residual income long-term for this Yeah, so, you know, I think it takes a special person to be a school teacher I think it takes a special person to be a counselor and I also think it takes a special person to be a trainer Or a coach and I got in the health fitness nutrition business I realized really quickly what filled my cup was helping people feel good helping people feel better helping people age well and I also knew this was something that I was never going to be really wealthy at but it didn't matter because I loved it so much At least at first, you know, and then I quickly realized look Let's leverage our time effort and energy Utilizing things that align themselves with what we do and Dustin you brought up a good point, you know Seven eight years ago when we came up with this concept for prove it. It was real simple. Hey everyone has an it You want to be a better dad prove it you want to run a marathon prove it You want to lose weight or be successful in business prove it and we? had access to some very interesting relationships that had access to some very exclusive patents to Release commercially to the marketplace drinkable ketones and I think as great as that is it's now changing in some ways because I Think the initial hesitation for someone like me And you have the opposite background is I'm not a keto guy Well, we've come to realize now in seven years This is not at all exclusive to keto if you're a carb person if you're a vegan or a vegetarian Pescatarian carnivore, whatever it is. This is one of the greatest Realist truest Tools that has now stood the test of time over the last seven eight years with some of the brightest minds Not just in the keto academia space, but in the health fitness nutrition space And so I would say if someone is interested in adding additional value service but Revenue a business revenue that allows them not only to Increase personal revenue and build their business, but exponentially impact people Dustin. I'm here in Canada right now I grew up in Omaha, Nebraska I played college football and baseball at South Carolina, but because of this business. I Knew someone who knew someone and now I'm here in Canada with CrossFit gyms That are selling ketones that are making this part of their business model And I think that's an appeal to any business over How do I expand my territory and I think that's where this conversation becomes very intriguing You know, there's some constants that we can talk about You're a high science guy. In fact, you're a high science keto and then some guys Like you know a lot about keto because you've lived it because you had to live it. I not so much but what I do know is this is People want better people want to be a part of something that makes sense And we have a tool that will allow them to do that 100% and you know, it's interesting when I looked at this I was a trainer And I did specialize in keto and I was teaching diets and exercise. I was very fortunate I got a MAT background and I worked with Charles Paul Quinn for many years and and trained under him to get all this knowledge But I was basically financially never able to get further ahead I kind of looked at it I was like what's 30 years from me now and and I was always just taking on more time and people like go online do Things online. Well, guess what? I'm better in front of people. I'm not great on mine The other thing was is I grew classes, but then I was working Saturdays I want to have kids and travel and it was just I came to the realization that if I don't create a substantial additional income And it wasn't where I was comfortable at, you know, coach I just for me was really weird like how do I how do I how do I do that and I was very fortunate to say listen, I'm gonna put my ego aside I'm gonna learn from somebody that I didn't necessarily he wasn't super fit He wasn't buff, but he understood this model of how to get this this conversation and get this product and build a team And the actual business so can you just touch on if there's a trainer or coach or a gym owner out there? That's watching this going like I'm not a salesperson. I don't know what do I do and how can you support me in that? What would that look like? Yeah, I think one of the greatest things about trainers is they care about people like they really do they care about people To their own to their own demise on to their own demise I tell people look we're just low paid lawyers like we charge an hourly fee, you know Some people look I have plenty of friends former athletes They have their own performance training gyms and and look they make a great living But they're confined to those four walls and they're confined to that city now the lucky few You know reach people exponentially online, but again that is such a high level of competition. So what I would say is this Let's just set aside the science. Let's assume for a moment we have a very credible product that can't be duplicated by anybody else and Credibility will never be compromised So when we talk about the trainer or the coach or the gym owner or the studio owner look The reason people hate quote-unquote the sales industry the direct sales industry the affiliate marketing industry They don't want to be salesman. Well, we have a product that I would argue nine out of ten people have never Biden tried ever like they don't understand what it is They still think it may be associated with a keto diet You know, we even have a saying corporately and this is about a drink not a diet So let's assume the science is real. Let's assume the patents are real Let's assume there are patents that validate increased muscle power output increased Anti-catabolism so these are very good for mood mindset appetite craving control energy endurance But maybe most importantly something you'll never feel muscle preservation protection Well, now it's just a matter of making this part of who you are you share Low stress cardio you share hit activity you share Massage you share all of these health fitness aging well nutrition services because you care and you believe in it I have a strong strong belief that anybody that takes a really close look at this This will be something you can believe in which leads to never having to sell but really just tell what we have I love that and you know, and what's cool about this is that we're gonna give you some programs and different strategies Because everybody's like, well, how do I use it? How do I implement it into what I do it kind of depends a little bit on your model, right? And how you're some people are socially maybe email marketing through their gyms and that might be a strategy We use we can help create plans for them to help them maximize that experience You know and and not to get you know off target here a lot of times when people are going, you know What's the big picture? What is it? Because you and I see this as a huge huge opportunity. Yeah I love working with people. I have to coach if I don't coach. I feel like there's something missing in me So even though I I have this other business I still spent some time coaching because it makes me really grounded to where I'm at But I think about you know, and I don't want to go too long here. I know we're trying to keep this tight, but protein shakes really started around 1950 took it almost 55 years before it became like a normal thing creating, you know back in the early 90s, you think about this is a huge conversation And scientifically maybe the biggest breakthrough we may see in our lifetimes from what it is And we basically hold like you said if what if it is I know that it is as good as it is based off of my background And yeah scientists I work with so can you just touch on the power of this product and why a trainer or coach or somebody should Actually be so excited about just the product themselves for themselves and for their clients Well, look, I think in our industry you live and die on your credibility Right if we were jumping to this product or that product or this company or that product or this technique or that Technique if it's not warranted if it's just for the sale if it's just to make a buck if it's just to generate revenue I think we're missing the mark here Imagine if we have something that's very credible Protected by patents a business model that has proven to duplicate itself with people who are simply willing to share You know Dustin everybody looks for the impact product, right? This is an impact product I think nine out of ten people if they're being honest they notice Something if they're if we acknowledge what they should notice they notice this in the first few days of trial But we also know this is a day and age of lifestyle change look lifestyle That's a big word you approach me with the word. Hey, we need to change your lifestyle I may be put the brakes on but if I say hey, let's make small incremental changes Let me introduce you to ketones and why that might make sense is one of my clients is because it's going to Compliment everything that you're wanting to do as a trainer. I'm looking for people to have lifestyle change I believe everybody always needs a coach. They may not always need a personal trainer But we know there's always going to be fitness centers There's always going to be personal touching in and personal development personal training program So this is just a compliment that will not only accelerate but will replicate from gym owner to gym owner to client to client because What is our goal? universally every athlete Every client every customer wants to age well for me That's look feel perform good as we go. We want to be efficient effective fat burners We want to keep and create muscle and we want to age well Well, if that's a universal trait and we've got a product that lends itself that complements the personal training studio or the Pilates studio or the yoga instructor or the You know the stretching instructor, whatever it is now all of a sudden we've got a business model that Fills your cup because what you do is what you do. We're just adding something else to you. Yes, I'm a poet now You know it, right? But the truth is if people will take a deep look at this. This is a probably one of the most natural seamless Fitting products that I've ever seen like it will seamlessly fit in if you believe and understand what it is And if you believe and understand what it is, you'll want to tell your clients You'll be unashamed. In fact, you'll be encouraged to tell your clients and then the backside of that is hey You've got a business model that grows itself You know, I was thinking before we came on here one of the goals is to take the studio owner the personal trainer or the big mega gym owner and Multiply our efforts leverage time effort energy I mean you and I and whoever shares this video with with an owner or a coach or someone in the fitness industry And it's not exclusive to that by the way, right? But we share that with someone what's our job to show you how to make this work for you Right, and if they do that, I think we've got something really special. We've already done it I mean there's countless cross all over the world I mean all over the world like this is you know, I don't know eight years. We're no longer on trial We don't have to wonder if ketone supplementation exogenous drinkable ketones is a thing We don't have to wonder if it's necessary with the keto diet or any diet Can I have carbs all of those questions have been asked and now answered over the last seven years? Now is the time where I told you before we started I'm starting to put my business cap on because I've I've realized over seven eight years. This is a true Consumer-based product people are going to continue to consume this unattached to an opportunity unattached to anything else Because it lends itself to what the ultimate goal is aging well You know, it's interesting and we'll wrap up with this y'all and I appreciate your time if you watch this far If you hadn't you're not going to hear this part But if you watch this far and you want to learn more like what's have a conversation I think we can't give you everything here. You know, it's been possible like we learned eight years we've went into and developed in this and Improving it to the world that this is here and it's making the huge impact that it is I know we both have impacted, you know Lily millions of people around the world with this and we've been wanting to partner up with the right-minded people That are in the industries that we started in and are passionate about to help them get out of their own way And create a life for themselves that you know and help more people, you know I came to this one realization and this was hard for me is I realized after about a year and a half of Starting this that ketones were going to help more people than I ever could Yeah, now they I just can't I can't get into their DNA I can't I can't do these things but what I can do is provide an environment for them to be more successful And I can still be my coach I can still be the coach for them to help elevate their lives and and so if you're if you're watching this right now as a Coach you got to use our product. It's a number one performance tool that's been researched. So it's pretty special It's not just about weight loss or fat loss It's not just about the keto diet. It's not about the diet at all. It's really about improve improving performance Cognition muscle heart body life performance and the science is there and it's true So I'm gonna suggest to you this is that whoever sent you this video or if it's Robin or I let's sit down and have a real Conversation let's talk about your business your goals where you want to go how you want to help more people What does that look like? Okay? Are you planning your vacations? Do you have a retirement plan? All these things matter because this is a viable Asset to you and we're gonna be here to support you through that process to help you create a better life and more importantly impact More lives like I have up here mission to a million Let's let's impact millions of people all around the world with what we're doing So coach any last words you have to say to the coaches out there I would just say this Dustin is this is a scalable model like we've already done it You've made millions of dollars Doing what we're doing. I've made millions of dollars doing what we're doing But it also goes to let us show you how to make 500 bucks extra in addition to what you're already doing Seamlessly, let us show you how to make a couple thousand dollars with what you're already doing seamlessly You know happy customers are paying customers paying customers build your business And so imagine if you never had to compromise your credibility if it was a win-win the research was done We're we're no longer on trial or test Reach out to us because we can show you how to start how simple it is to start in all you have to do is share Awesome. Awesome. Hey, I appreciate you coach D'Bor a big shout out out there I truly appreciate all you're doing and we're gonna do more of this because that was really good and And it's it's just funny because you know once you once you kind of get through the other side of things My heart goes out to the young trainer that it thinks this is a way to get rich That's not gonna ever happen And my heart goes out to that trainer that's in his 40s and 50s or she and her 40s and 50s Realizing that they're gonna wear themselves out doing what they're doing and they're looking for answers they're looking for ways out and I know too many of them And so we're just trying to give you an opportunity to make that change and come join something That's pretty dang awesome. It's amazing. Truly is so I appreciate you coach. We'll talk soon. Take care, buddy Bye. Bye cheers