 What gives you the competitive advantage? What is it that separates you? Because one thing I can promise you, excuse me, there's a lot of things in business that people can copy. They can copy floor plans. They can copy layouts. They can copy logos and color schemes. They can copy pricing. They can copy your org chart. There's one thing I promise you, they cannot copy. That's you all. They can't copy you. They can't copy the relationships that you create. And they definitely cannot copy your culture. Those things cannot be replicated. So any investments you make into improving those relationships, those three that I talked about is a very wise investment because it's something that will extend your lead and be a competitive advantage because people cannot copy you, the relationships you forge, and the culture that you create. It's one of the best investments that you can make.