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Dr. Peter Rajsingh - (Part 1) Emerging Markets and the Marketing and Brand of Luxury

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Uploaded on Dec 12, 2011

Dr. Peter Rajsingh, Managing Member, Casteller Partners, presents "Emerging Markets and the Marketing & Branding of Luxury", discussing the rise of affluent consumers in emerging markets, the associated "Veblen effects" and the burgeoning appetite for luxury goods as a significant, secular trend in the global marketplace. Understanding consumer agency and influence in emerging markets as they pertain to brand perception and valuation are important for luxury marketing, and can provide insight for the broader discipline of brand management strategy and international marketing.

Dr. Rajsingh presented this speech at the Advanced Market Research Conference at the Suarez Applied Marketing Research Laboratories at The University of Akron on October 7, 2011. To learn more about the conference, please visit http://www.uakron.edu/cba/cba-home/de....

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