 So it's my own every social media platform. You see what I did there. Hi, sorry. Alright, so yeah, AFKON is going to be live on KBC Channel 1, our mother channel, and the alternative games are going to be on Y254. Yeah, VDJ Khalifa. Ye, ye, kama kahida. Niku muoto, niku muoto. Na feikulete omaji. Tu zima, zima muoto. But, e, conversation ya play, ke ina ono me kwingi asana ya. Okay, so... Ah, si, me jwa, si ma DJ tu asana ya play something good. Ama ni haji bila, something good. Kama kitu ni poa, you deliver. Na, bai, dosi saout, tu kuna guest DJ. Oh, yeah? So, take, do the ono. Yah, yah, yah, tu ta tu ta mu tu dius, still early. Yah. Yes, and muona, she's Miss Melon in manya. We don't record, we talk a group. She's here, she's a female DJ, but it's right about now, it's time for the Pabli sis to come through for Social Friday, but before that, joe mu chachi, take it over. Yah, what's up guys, welcome back to Social Friday. Maze, we are here. Halifa's here, Baramosas is here. We have two wonderful ladies on set, we're the ass. And they are publicists, they're going to introduce themselves. We're going to let us know what they do. We're going to actually kind of understand what the world is all about. Tonga ni bitu discussi, and then later on, we're going to be touching a bit. Well, Baramosas will touch a bit more on the AFKON, Pamorjanakina, Valentine. And do remember that we have a guest DJ, DJ Mimi, beautiful young lady who's sitting at the back, Guko, and we can't wait to hear her tears and her mix of whatever she has to display for us. Remember if you want to reach out to us, you want to talk to us, you can do so on our social media handles, that's Facebook and Twitter, Y254 channel, that's also on Instagram, Y254 underscore channel. And then on YouTube, you can subscribe to us. Subscribe, subscribe. Maze, subscribe. If I can say you want to subscribe, subscribe you guys. If you want to subscribe to us on YouTube, remember you can watch a repeat of this particular show at 2 p.m. today. And so, let's dive in. Let's get to know what publicism is all about, all publicity, and we'll even ask them to say the difference between the two because I hear this chatter that, ah, it's a publicist, no. It's publicism, no. It's a Jew word. So we're going to know the drill deal, what it's about. Welcome young ladies. Thank you. I'm glad to have you on set. Do remember that you're sharing a microphone and so when you're answering, kind of pass it back and forth. Yes, so, lady with a wonderful head wrap on her hair. I love it. Thank you very much. Aha, what's your name, Diya? My name is Mimwangi. Okay. Aha, Mimwangi. Can you please kind of let us know what places you're publicizing for? Currently, I'm working with a corporate. I'm a cinema. And when I'm not at the cinema, I'm in the music industry. Yes, working with live bands. Zionites, Metis Zionites. I'm pretty sure you've heard about them. Yes, I have. Yes, I have. Yes, so currently... Yes, aha. I see. And it looks like you want to say something. Your name is Mimwangi. Mimwangi. Yes, M-I-H. You. No, M-I-H. All right. So M-I-H. Yes, that's my brand name. Karewisana. All right. Asante. Aha, Karewisana young lady. Thank you. My name is Bilhanga Ruya. I'm mostly working in the entertainment business. I'm a freelance publicist for... I think that's the fitting term. I've worked with Naiboi, Rankadams, Yoka, Juliani. Yeah, name them. Ah, name them. Yes. I just named them. You've worked with them. Yes, I've worked with them. Ha ha ha ha. You've been out here. I've been working. You've been working. Yes. All right. Strudly. Joy, this industry is queen-dominated, yeah. I think so. Actually, most of the publicists are ladies, but I could be wrong. Maybe it's just the ones I've met. Yeah. Maybe you can tell us. Um, yeah, maybe. Maybe ladies are a bit aggressive, maybe, yeah. Okay. I know some men. I know some men that are here, yeah. Yeah. I think the publicist is for... I think the publicist is for Magik's anger in this table. He's a dude. I think the one that works with Brown Mauso is a dude, yeah. Yeah. All right. I don't know their names, but they're dudes. They're dudes. So they're dudes in the industry as well? Yes, yeah. So mabu msi o gope, man. Mne zengia kwa'i industry as well. So be sure to interact with us. Remember, WhiteFive4 channel on Twitter, WhiteFive4 underscore channel on Instagram and WhiteFive4 on Facebook. Don't forget the hashtag, afkoneco, KBC. Social Friday is another hashtag that you should not forget. And why end the morning? Mm-hmm. Let's jump right back into it, Sindia. All right, so what is the right way for me to introduce? Because I hear that publicist, more because I'm in publicism or I'm to publicity or I'm a publicist. Which one, what is the right way to say this so that you don't offend somebody in this field? Because sometimes someone does snap a little bit and they're like, no. So how does it go? In my opinion, I think it depends with who you're dealing with. Okay. Because there's a difference between a publicist and a PR professional. Okay. Because a PR can mean a promotional professional. Basically they deal in promo of all sorts. And then a PR professional, a publicist basically deals with conveying messaging out there. So if an artist has released a song, you're in charge of messaging. What are we saying about this song? What is a brand? What is a communication? For example, if Naibo has released two in one, what are we talking about this song? What do we want people to remember about this song? So in charge of all messaging that's going to be on social media, you might not be the one doing the social media, but you're like an all social media. Could we talk about being Kenyan unity and things like that? Yeah. So a PR professional basically is just like distributing it to the right people ensuring like, oh, the DJ Khalifa has a song. DJ John Falme has a song. You know, everyone has a song. Radio streets, clubs, everyone. So those two are different. A person who snaps is probably a person with problems, with their ego, I would say that. For some people, titles are so, so important. You better get my title right or just don't address me. Some people is that way. But I'm glad how chill you are. And I think that's how it should be, honestly. And I'm glad that you've separated the two between. Just in case there are also some viewers who wanted to know the difference. And I also kind of wanted to know the difference. And also if I could ask the same question to you, where do you think you fall? Under which category do you think you fall, Linda? I would say it depends. It depends which client I'm dealing with at that particular moment. Because when it comes to, like I mentioned, the corporate I'm working with right now, I am also in charge of the PR bit of the general, the whole thing coming up with the strategy. Like what message do we want to put out there and also getting the message there as well as checking the media. Like is it at the media doing exactly what we want them to do? So it depends. Yes, yeah. Yeah, it depends with the client and what the client wants. Now that we've gotten all the, you know, the things that we need to get out of the way, the specific stuff, let's loosen up a little bit and talk a little bit more about your world. On a day to day basis, when you wake up, I'm sure the first thing you check is your phone. Yes. I'm very sure of that. And to kind of see which artists reach out to you or which artists did you speak to who has responded to you back and forth, the communication that's going on between you guys and the people that you're working for in the entertainment so maybe I can just quickly ask, how does it, what was your first, the first person that you worked with who I can say is well known? How did you feel when you first began to publicize for them, to do publicity for them with PR? All right. The first, yeah, the first, the very first person I worked with was Maria. You remember Maria or Gopa DJs? Yeah, she is the first person that I worked with. I did the image, we were doing a photo shoot. So I came up with the whole concept for the photo shoots and that's where my love for PR began. I started seeing it from a different perspective, like you can be in charge of what you want people to see, what you want people to know about a particular brand. So that's where my love for it began. Yes. Where did Maria go by the way? She's around? She's around. Yeah, she's around. Maybe not as a musician, but she is around. All right. I'm interested in that statement you made about you can be in charge of what you want your fans to see. Yes. So the industry is all a liar? Not, a lie is a bit harsh, but yes, it's thought about. It's premeditated, like, yeah. Everything is premeditated. Yes, premeditated. Interesting. No, no coincidence. Sorry, could you pass the mic to her? Just Kidogo. I like the way you asked that question because they answered two different things at the same time. She said no, you answered yes. And she kind of corrected herself and then you kind of agreed with her. What was going on through your mind when Mary asked that question? That immediately you said, yes, the industry is a lie? It is a lie because obviously everything that's out there is curated for consumption. The people, if you see the hairstyle, whatever he's saying, everything is curated to promote an image, promote a show. So there are times that accidents happen. Like I can just wake up and by just being myself, someone assumes I'm something and sometimes it fits the brand. But my hair is real. No, well, yes, yours. But like for example, the Bahati hair for example the other day was just curated. His hair is not that long overnight. It was curated for social media people to talk about that. And that definitely drives an agenda, whichever one he has at a specific time. Sometimes though you can wake up and people are just talking about you accidentally by association, maybe you were in Java and Willy Paul was also in Java. And so all of you now are in the same conversation. I saw a show yesterday, a president was standing with a person who had married a child bride. And by just taking the photo of virtue of that, everyone was assuming the president supported child marriages. Are you getting? So the president is in a conversation for child marriages which he never said, but you know. So sometimes you can just wake up and just find yourself. It's perfect that you bring that up because as a PR person you're also in charge of damage control. So what happens when we start concluding that the president is pro child marriage? What is the first step? Obviously the first step is to find out how the people decided this. What is the source of this information? And then you see the photo, then you do your background, who let this mistake happen, who allow the president to take a photo with a child marriage believer. And then after that now you actually ask the president what does he actually believe and then the politics of it. Sometimes the president can come out right and say oh I don't believe in child marriages because of religion, because some religions accept this. Some parents accept this, freedom of rights and then there is sexuality. Instead of allowing our teenagers to just get pregnant, some parents decide to marry their kids early so that they have responsibility. So the president can just wake up and say yo, it's banned. So the politics of it. So after you've dealt with that, then you decide what do we want to stand on? Which side are we agreeing to fall on? And then after that? There's a whole process. Yeah, I remember my artist, we woke up one morning and calligrapha decided that I put Jerry, one of my artist I worked with was his girlfriend, which was a lie. Yeah, it was an impashro. Which was a lie just cause Jerry was a video vixen in his video and Jerry wasn't pushing that message. She was all about affirmation and stuff. I called Kali and they're like, oh no we didn't put that, it's impashro. So we call impashro and they say Kali's the one that told us this. I told them if you don't pull this article now, we're putting a seasoned dissist. I call a lawyer to just care them. Call them and tell them. When you put in a what? You call a seasoned dissist. All right. Stop talking about my artist. Knowledge, yeah. One morning. Basically it's stop talking about, it's an order by the law or court of law that says stop talking about my artist, defaming my artist. Yeah, we're talking in any manner about my artist. Which would have proved wrong I'm profitable for them at that time because my artist at the time was getting a lot of click. So they would be losing out. So they chose the smart thing, they changed the headline. This is when we earn revenue, yeah. Lo shiwish. Yeah, yeah, for sure. In Kenya it's not a big deal, but yeah abroad it's a huge thing. Like you mess up with me just like the other day I saw Bella, Bella Thorn was Hupi Goldberg was talking about her and sending nudes intentionally. And obviously there's a loss coming out and Hupi is about to cough a lot of money out of that. So yeah, it's a huge deal of making money. All right. So you plan to just have to be careful what you're saying out there. For sure, for sure. And if you have a good publicist, she's always on top of that. She knows who said what and why they said that and the agenda behind that. And so they're ready to cap it. Little investigators put on together. Investigators also paramedics so come and fix it real quick. Wow! And then lawyers as well. And journalists as well. And journalists as well. Because you have to do write-ups for your clients as well. Yes. But I'm interested in your field. You work with a lot of reggae artists. And publicity for reggae artists is different because they're laid back. They don't like scandals. They just like to eat the sugar cane. You know what I mean? And just do their music and stuff. How is it doing publicity for reggae artists? Well, it's a bit challenging because already there's a stereotype out there. Like the kind of agenda or the kind of information out there that is linked with reggae is not very good. So you have to clean this first. So the first step is to clean. Yeah, the first step is to clean it and ensure that reggae artists, they are musicians just like any other musician. And reggae music is not for thugs and that kind of thing. It's actually promotes one love, that kind of thing. That's the agenda behind. The time, there's actually a message in the song. Exactly. And positive message, you know? Yes. So it's a bit challenging. So after the cleanup, most of them have interacted with they don't want to be posted so much. They don't want to be out there. Yeah, you know, Rasta Man is a humble man. Yeah. How do you deal with this when you're trying to make money at the end of the day? At the end of the day, I have to explain it to them that if you are investing your time in doing this music, it has to pay. You know, it has to pay. It's a business. So there are things we need to do. Fine, maybe we don't... We wouldn't have to do to pull some... There's no bad publicity, but I'll say negative. We don't have to pull some negative moves for you to be... ...to be famous. We can do it right. We can push our agenda, which is within, yes, and positive music. Positive music, yeah. And so that's what you kind of... Like you... Do you sit down with the artists at some point and tell them, like, look, you know, the image around reggae is ABCD, but we kind of want to change that image, but still let it be reggae and then you tell them maybe some point has to try out. Yeah, actually that's the first thing we do. Okay. That's the first thing we sit down. I get to understand where they want to go and then we figure out together how to get there, to make money out of it and at the end of the day, also to promote the positive message that you want to put out. Ah, I see. So what I'm getting is understand the brand that you're working with. Yes, you have to understand the brand. So you have to understand the brand. Can I just quickly ask? You've explicitly said that you're working with artists who are in reggae and on radio. Yes. It sounds like you've really chosen a particular path to follow. What led you to choose reggae and what happened to the hip hop and the R&B? No, not that there's a problem, but there's always a reason why someone is drawn to a particular kind of music. Because... You're a fan number one. Yes. Yes. I mean, if you're also a rastafari, a part of the religion, that's fine. Which is the reason? I just love reggae music. Yeah, and it's beautiful music. Yes, I love reggae music and I also love healthy living and that kind of lifestyle. Positivity. Yes, and positivity. And one love. Yes. Yes, and one love. I love that. And radio. Why radio? Are you trying to... Will you ever... Do you see yourself venturing into television? No, not only radio. Okay. Yeah, because for example, the band I'm working with currently, My Desire Nights, they just launched their EP the other day and we were pushing it even on TV, like you can even subscribe on YouTube, we have the music out there, pushing it on TV, radio, newspaper, like everywhere. If we had the funds, we would even put up a billboard. Yeah, we're not limiting ourselves this time round. You go all out. And we are doing it correct. I see. Yes. Yes, sir. So, I've worked with a lot of artists. And it is a really tough people to work with, if you ask me. I'm one of them. I'm sorry to my publicist, my manager. Are you tough to work with, Barry? Just say the truth. Are you tough to work with? Sometimes you're recorded like a whole bunch of songs and then you promise guys, you promised your publicist by August we have seven tracks. And then it gets to August, you're like, ah, I'm not in the space of releasing this kind of music. I want to record new songs. Have you experienced something like this? All the time. All the time. How do you deal with things like this? One, the number one job of a publicist is to keep the artist relevant when you're releasing product and when you're not. So, in between you have to find things that ensure your topic, you're in the conversation, you're constantly in the headlines. So, we play with other things. We play with your image, we do photo shoots, we get people talking about like, for example, the hair, you know, the things like that, changing your look, doing photo shoots, raunchy, whatever, we're trying to push at the time. So, we do that in the time as we try and talk to you about like releasing content and coming out on that. The other way to go around that is mostly talking to the management and getting the artist a big collaboration. That should get them excited about like, you know, the gist and the clicks and the views and the momentum that's going to give them. So, you know, because artists are creatives, they move emotionally and they are artists, you can't force it. You know, we'd love to put a gun and say, yo, seven tracks now. Like shoot. Yeah, yeah, shoot nine. Seven tracks now, boss. But it's not possible. I wish it was that easy, but there are other ways to motivate the artist. So, you know, if you do a nice photo shoot and everyone's talking about them or stage, even like get them to a gig, like a VIP or to a gig, like say, Jimmy Stone or something. So, everyone is like, yo, bro. Where's the song? Where's the song then? People feel their love. Because artists are also creatures to feel and feedback. So, you have to understand the artists and the kinds you're working with. So, if you move like that, then your artist is constantly going to be... Take my publicist as fired. Nah, nah, nah, nah. I just need to have a coffee. Nah, don't fire her. Nah, I'm doing publicist. Anyway, back to you, me. How do you deal with these kind of things? Artist egos, artist complaining, artist be talking about, I'm not in the space of recording right now. I don't want to record music right now. I just want to go for a vacation first and come back and record. Things like that. First, the first thing is we sit down. We create the strategy together because I don't want to force things on you. Like two months I'm telling you, eh, we want to do this, this, this, no. So, we come up with a strategy together and we move step by step together. Like giving ourselves ultimate hands and deadlines. By this day, from you, I need this and this and this. For me, this is what I'll be doing. So, we move together. You know, unity, yeah. Right, unity is that thing. Unity is that thing. And can I ask, since we're talking about good publicity, the publicity, and sometimes, you know, when we're watching some of the lives of the celebrities, we do come across some things and we sit down and telling ourselves, ah, for sure, this is just a publicity stunt. For sure, you know. And I just have to ask, at which point does an artist reach? And I know it's about keeping someone relevant. And I know sometimes someone can stay out of relevancy for so long that they have to come back with a bang. You know, someone has been silent for the past, I don't know, six, seven months. They get a nice new posh publicist who comes in and tells them we need to do A, B, C and D. And then, you know, they say that maybe we should try a stunt. Does that ever happen? And why? Why must there be a stunt pulled? I don't think that applies to regular artists, yeah? No, no, no. So, everywhere? You know, it could apply to everyone because, sorry. Yeah, as one of the basics of publicity, like there's no bad publicity, you know? Publicity is publicity. So, if at that particular time, you and the brand you're working with agree on that and you think it works for you, then why not? Right. But if it doesn't work, if you don't have to do it, like if it's not the only option you have, then you decide on an alternative. And maybe Bilha can tell us, why in some situations is it the only option some artists have? Because in some situations, that's it. How does it get to that point? First of all, just to comment on what she said about PR 101, there's no bad publicity. My comment on that is, I think we misuse that, you know? I believe that when we say that, we mean like, for example, say, I'm Kim Kardashian, I'm moving around and then I happen to take a photo and everyone thinks I'm commenting on black people, but then that photo also trends. That's not what I intended. It's a negative connotation because it is coping or there's a word for it, I've forgotten it, but either way it's getting clicks, yeah? So when I move with it still, that's what it means when we say no bad publicity. It doesn't mean go out there and release a sex tape, bro. So there's no bad publicity, you know? It doesn't mean intentionally push that because sometimes you're pushing the edge too much. I'm a Christian artist and lonely scandals in my name are like, you know, sex, CG drads. Mama's watch. Your mama is probably stressing something. Yeah, and you're like your gospel artist that's stretching it, you know? If maybe your gospel artist, the kind of stance you're supposed to be looking at the collaborations, I don't know, be as far as being stubborn. And like, you know, those things like... Prosperity. Yes, you know, Akinamariya put those stance of like suju blocking a whole hotel. Yeah, stuff like that. Yeah, don't make her start questioning your Christianity. You've pushed the bar too far on that. So bringing that back, the reason why for some artists they feel like it's the only cause they need to go to is because they waited too long to be relevant. Maybe they're like you with the seven songs and they keep postponing. So you tell me six months, six months comes and then we see kupush, another six months, another six months. And you decide to move along. Like if you think about the ringtone marrying situation, it's a drastic move just to get clicks. But the reason he's doing this is because it's no longer relevant. When was the last time he released content and now he's seeing all this really pause and they're moving with content. Like I'm sure he's like, well, you know, let me try my own. I can show them how to do this. We'll end the fast segment at that. We'll take a short break then we'll be back with tomorrow why in the morning social Friday is the hashtag why in the morning is the hashtag and yes, afkwan equal KBC is the hashtag and VDJ Khalifa will be taking you through this break then we'll be back with tomorrow why in the morning don't go nowhere.