Loading...

In-App Marketing: 6 Tips For Maximizing Player LTV | Steve COLLINS

610 views

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Mar 10, 2014

Download Slides: https://www.dropbox.com/s/aj9vtkc8xy6...

In the freemium ecosystem, it's no longer enough to merely build a great game and spend on user acquisition. You need a plan to convert players into payers - and maximize their lifetime value. That requires adopting techniques that are new to the games industry. Personalization, ongoing UX optimization, targeted in-game marketing campaigns and continuous A/B testing. This session will cover six key learnings that anyone responsible for monetization needs to take on board.

Delivered at Casual Connect Europe, February 2014

  • Category

  • License

    • Standard YouTube License

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up next


to add this to Watch Later

Add to

Loading playlists...