 Hi, my name is Jeff Park, I'm the Director of Technology at HMI Licensing and we are at CES 2018 at the HMI booth showing some of the latest technologies available and one of the announcements we recently made was HMI 2.1 and here one of the demos we're showing is Dynamic HDR and one of our technology provider partners is Technicolor who is showing advanced HDR by Technicolor and here in the demo booth you can see showing a great demonstration of Dynamic HDR. So Dynamic HDR is one of the new things with HMI 2.1? Yes, it's one of the new features that was added. It's part of the HMI 2001 specification. HMI 2 added static HDR and Dynamic HDR is an enhancement to HDR to increase the picture quality even more using additional data that's dynamic can be frame by frame or scene by scene to have additional metadata to help the quality of the videos. Hi, so who are you? Okay, so I am Frederic from Philips. Actually Philips is one of the founder of the HMI group. We are here to demonstrate the Technicolor HDR that we have. So you work with Technicolor to do the advanced HDR, Dynamic HDR? Yes, two years ago two companies were fighting against each other proposing two HDR standards and this HDR standards have merged. We have decided to merge them into one solution only which is going to be simplifying the market and making sure that both expertise of both companies are going to be merged to create the top quality HDR which we are demonstrating today. So Philips and Technicolor are very old companies actually. You kind of invented the TV and Technicolor was there also in a long time ago? Yes, Technicolor has for example for 100 years been grading movies, cinema of Hollywood and they are based in Hollywood. Philips has been selling TV sets for decades and we still have a lot of expertise now to selling TV sets. We have stopped selling TV sets but we have still a lot of expertise in this domain. You have partners still selling the Philips brand TV sets right? Absolutely. We are working with partners we are licensing the Philips brand to external companies who are by the way coming in also taking this technology on board recently at CES. One of them announced they are going to take this technology. For example right now this is a static HDR like HDR10 kind of? Exactly this is the HDR10 technology very very straightforward but also showing it's okay for broadcast but it has the disadvantage that it is not going to be backwards compatible with other standards which were in the past which are legacy devices. Our TV sets in the past were SDR only and recently HDR has come so broadcaster wants wants to speak to all the legacy devices but also to the new devices with one stream. It's possible to do it with two streams but it costs them more. With HDR10 you need two streams? With the HDR10 you will need to, HDR10 is only speaking to HDRTV sets. So there's a signal and it says I'm an HDRTV sending HDR content? Exactly. And otherwise if it's an SDR it's a different stream? Absolutely. But here with this this one is one stream for both? Exactly this one is one stream for both. So that's competing with the HLG? That's indeed competing with HLG. The difference that we offer is that we send dynamic metadata on the channel and this is also the reason why we are here on the HDMI booth because we HDMI 2.1 this transport of metadata of dynamic metadata which has to be very frame accurate which has to be very specific will be enabled by the HDMI 2.1 specification will be actually it will be part of the spec. Yeah exactly it will be 100% specified. That's a new part of HDMI 2.1. But there's several different dynamic HDR standards out there but some of the other ones are more for they're not so suited for broadcasting maybe right because it's separate streams and also it's not for real time. Yeah our technology is very well suited for broadcasting the dynamic HDR the dynamic metadata will enable that frame per frame on a frame accurate basis you will have the right tone mapping which is content adaptive which is really suited to the content. So if a frame needs a specific tone mapping curve it will be it can be different from the next frame okay so that is enabled by dynamic HDR and our technology is as I said very very well compatible for for the broadcasting industry because it brings this background compatibility that we mentioned earlier and it brings the top quality of dynamic HDR.