John Seely Brown: Exposing More "Surfaces"





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Uploaded on Dec 9, 2010

By appropriating knowledge and thinkers from a broader scope of learning - i.e. exposing more "surfaces" - John Seely Brown, Independent Co-Chairman from the Deloitte Center for the Edge, states that knowledge from outside a field of expertise can be banked and extremely valuable to stirring up innovation in one's own sector. He cites an example of one man who travels to a far-flung conference every year simply to strategize and learn to think outside his comfort zone. Taking an interest in energy (a field outside his own), he created programs and legislation that yielded effective results.

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