 You can brand everything, but I can't brand a beer, which we were all drinking as well. I literally went to Trader Joe's, bought the most generic looking beer that had like no branding on the cap, left those in the bathtub overnight, scrubbed off the labels, and then we were designing. What was the first bottle you guys made? It was a photo of his grandparents. We printed out a sticker, applied it, and the entire family freaked out. Of course. Literally like the grandma was hiding beers, so no one would drink them.