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Reading between the Words:Strategies for Improving the Readability of Printed Text

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Published on Apr 25, 2012

User Centric is now a part of GfK! Read more about GfK's UX research and design solutions. (http://www.gfk.com/solutions/ux/Pages...)

Guest Presenter Chris Nicholas, Language Technologies, Inc. and ReadSmart LLC, presents broad-ranging research demonstrating that subtle changes to word spacing, text size, and line endings substantially improve reading comprehension during a webinar hosted by User Centric. The complimentary webinar, "Reading between the Words: Strategies for Improving the Readability of Printed Text," on April 25 introduced the benefits of ReadSmart, a unique technology that has a big impact on the user experience.

Backed by over 40 years of research from cognitive science, linguistics, neuroscience, psychology and computer science, ReadSmart works by making small variations to the spacing between letters, spaces, words, size of letters and words and line endings based on the linguistic, psychological and informational properties of the text. There is no change to vocabulary, word order or grammar - layouts, fonts, punctuation, sentences and other structures are unchanged as well as the total amount of space used. Although these sophisticated modifications to the composition of the text are very subtle, the results -- improved reading -- are unambiguous and powerful. Through dozens of research studies in the science underlying ReadSmart, reading abilities including comprehension, speed and persuasiveness improve dramatically, for both good and poor readers. Not limited to the English language, ideal applications of Readsmart include instructions for use, policy and procedures, direct mail, advertising, textbooks, and digital and mobile publishing.

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