 Hi, my name is Suren and I am working at WebNetics as a web developer and I have been using WordPress for three years for developing websites for clients. So these are some of the tips that I have come up with and I have gotten to know doing projects for clients and this is not mainly like aimed at SEO expert, it's more like good to have features like if you are a developer or if you are a website owner, it's good to have these tips in your head so that you know how to make your website more SEO friendly. So I am not guaranteeing like by following all these tips like you will get a high ranking on Google but still it will help in the long run and when you are really going into doing SEO, this will help your website. So first like how Google or any other search engine works is like you have websites and Google has this Metacroller that will go into these websites and create a database based on the content that is found on your website. So what happens is as on page SEO what we are trying to do is a client or like a user will come and search on Google for whatever like keying in keywords and trying to find what they are looking for and Google will look into their database and try to give the most relevant information to the user. So earlier like when we were doing SEO like people were more like concerned with doing like tricking Google into providing like telling them that your website has the relevant information but actually what we have to keep in mind when we are doing SEO is like search engine's goal is to give the most relevant information to the user and our job as a website owner or like a content provider is to provide the relevant information that is useful to the user. So if you keep this in your head like when you are doing your website, so it will be actually automatically search engine optimized. So these tips will help you to keep that, this will help you as a guideline when you are doing this. So first tip is create unique and accurate page titles. So when you can see that when you are searching on Google, the word that you are searching for mainly comes up in the title of that search result. So if it's at the beginning of the search result, user will be more inclined to click on it like because they will see that page will have what they are looking for. So you must try to incorporate that keyword as part of the title. We don't know what the keyword might be but try to find the like the most like keyword that describes your web page well and have it in your title and try to keep it to the beginning as possible. Then the second tip is make use of the meta description. So you have heard like there are three or four metadex that are coming in each website. So you can give a description for your page with the when you are creating the web page and like you can see that Google is showing a description here. So sometimes if Google can't find a proper wording in your page, it will use that meta description to show you here like so and the other thing is like whatever word that you search for will be highlighted on this meta description. So it basically tells the user that what they are searching for is in the web page. Next improve the structure of the URLs of the website. So try to avoid like URLs with this like what this might be understandable to the server but it won't be like really make making sense to the user. So try to keep it in like plain English and so learn Chinese dot com dot s t classes means more to the user than having it like page id one or two or whatever. So when you are trying to do it, try to think like when what a user will be trying to what a user will be seeing and what they will be trying to understand through the website. So don't like aim it towards the search engine. Then number four make your website easier to navigate when you are like considering building your website and when you are thinking about like generating the content for your website, try to keep it like properly structured and plan your navigation based on the structure of the content that you are putting into your website. So here like if it's a hospital website, you can see that there are clinics and under clinics you have a doctor. So it makes sense like if you go to the clinic, you can see all the doctor information like think like think in that way like the real world example is in your website structure as well. Then this is like earlier like what people used to do was put in the keyword as much as possible into the content. But without doing like that, what you should be targeted into do is like create quality content and services like people will be coming to your website more if they can see that you are providing good quality content. So write easy to read text, stay organized around the topic of your web page and create fresh and unique content that changes quite like keeps updating with what's happening and create content primary for your users, not the search engine. Don't try to trick the search engine. So if the user find it useful, they will be coming back to your website and Google will identify your website as a proper source of information. Then you have you get links in your website right. So when you are having links, the text that describes the link make sure that it's understandable to the user like it shows them where it's going like don't have just have click here, tell them that clicking here will go to this page. So people will be like clicking more and going to like finding their information more easily. So it's easier for the user and it's easier for the search engine as well. So choose descriptive text, write concise text and format links. So they are easy to spot. Like don't hide the links in the content. Try to make it like easy to identify. Then optimize your use of your images. I'm not talking about making it the image load in fast. It's about like so images try to describe the image with the title of the, sorry, the image name. Like here the image is described as childlearning.jpeg and provide alternate text for each image. So it describes what the image is trying to show. So when sometimes like people will, when they're searching for something they will just go to Google image search and they will search for like look at the pictures. And when they, if your picture is ranked there, they will click it and come to your website. So that is also a place where you can target to like increase your search engine of this ranking. Then number eight, you get different headings in your content, right? So when you are providing content, I have seen like some of the website. The content will be just stylized using CSS styles. So you see here like a big text but it doesn't actually make sense to the search engine. So if you use H1 to H6 tags properly, like if more important stuff like categorize under H1 tags and like less important stuff according to like H6 tag like up to H6 tag. You can go. So all the content will be like marked like properly structured. So this will help search engines to identify important sections of your website and check whether if it's relevant. So like if a user searches for something, it will first see like it's presented in like under H1 tag more important stuff will be like given more priority. Then optimize your website. So here like try to make your website load faster. This will definitely help with your ranking. So recommend in size is, time is no more than four seconds. But as you saw like you can get it like really low. And these are some of the tips that I have given but there are better ways to do it. So minify CSS files and use compression and optimize your images. Then number 10, internal and external links. Earlier like we used to buy like links to your website, right? But instead of trying to get people to come to your website, make sure that your website provides like your website access as a knowledge hub. So if you can provide references to other websites, people will come to your website, find the information and go to other websites. But Google will identify your website as a source of like information. So they will be sent to your website first to like find information. So it's quite good to have like links to other websites, like relevant links to other websites. Then also like inside your website also try to link to other relevant content, inside your content like let's say there's a web page for hard cardiac doctor. And if you have another page explaining like what cardiac problems are, like links to that web page within your website will help you like make information easy to find for users. So that also helps. Then use social sharing, like use plugins and give options for users to share the website and the content. So this gives the illusion, not the illusion, like this gives the like overview as if your site is like there are things that are worth sharing. Then number 12, and this is the like most obvious one, make your website mobile friendly. Because Google now is now enforcing mobile, your website has to have a mobile interface. So make your website responsive. So lastly, like by doing these SEO tips, putting them into your website, you can get better SEO ranking. Other than that, if you down the road, like if you want to do Google advertising or any other kind of advertising, your website will be like more ready to go into advertising that you don't have to do any additional changes in your website when you're trying to do advertising. And your ad rank will be like higher than without having these things. And the other last thing is like what you're trying to do is give your client the most useful and relevant information. And by following these tips, you are automatically giving them that service. So try to make it like that. Thank you. Any questions? Yeah. At that last point you said about advertising. Was that if you were going to advertise on your site or advertise on other sites? Other sites, like if you're doing digital marketing on Google. So when you're creating your advertisement, you have to link to your website. And when you're doing that, if your website has a better ranking, they give points according to your content. So your ad will be ranked higher and you will have to bid lower to get the advertisement up. You can bid lower. Lower in the sense, you won't have to keep on bidding more. You can bid lower, but have a higher ranking and get a better ad position. So your SEO, your suitability for that? Not SEO per se, but with these tips, your website quality will be higher. So that helps. Is that another index? It's not the page rank. Is it some other index? No. For each ad, they give points for Google advertising. Any other questions? In the WordPress context, what are the best tools to do this? There are different plugins. You have? Normally, with SEO, for tech ratio, we have a time SEO guy who basically synchronized outside and we just did everything on code. We use all you want SEO to a certain extent. So whenever the editors publish an article, they'll probably have keywords, have separate tag keywords, and tweak the headlines of the SEO. So you can easily do that part with the plugins? Yeah, as our point, PIO SEO. The plugin that I use is yours. Yes, yours. We have a quite good, there's a lot of stuff in there. Yeah, there's a lot of stuff. We are using all you want SEO. PIO. All in one? Yeah, all you want SEO, how are you using that? So these tips actually helps you if you are having a developer developing your website, let's say. So you should be asking the developer to incorporate these stuff into the website. So it doesn't matter how he does it, or if you are hiring a separate person to do SEO to your website, they will find it easier if you have this built into the website. And down the road, if you are doing Google Advertising also, this will help with your, let's say, we get clients who want to do digital advertising, but their website doesn't have any of these, so they might not have description, meta descriptions, and they might not have the title done properly. So those has to be done all over again. So when you are building the website, if you can build this into the website, like having altar, tags, and everything, so anyway, they will be doing that when you are doing digital marketing. So their job will be easier, and you can spend less at that time when you do these parts at first. That's the idea. The WordPress allowable is the title, meta description. Keywords. Keywords. Keywords. WordPress allows for that to happen. You need to use a plugin. Oh, you need to use a plugin, right? So to add up for development, in Tech in Asia, basically, developers have to pay, note the header, H1 to H6. That's the only thing that most tricks that we do. Basically, which one will be the title, and which one will be more important. And some links have to be no follow for some reasons. I have no idea. I'm not going to ask you. For all of the books, WordPress does provide, but that's only out of the box. The general site, the basic only, but you guys have a, you provide a site description in your backend. You'll display that in the front end. But that doesn't change when you write a new post or publish a new page. All right, so one meta description for everything. Yes. Right, so you need a plugin. Yeah, that's just all you want to see, or use. All you want to see. We also use Google XAML site maps, not sure whether it helps. Yeah. Fun matters because we will go to your site. Correct. Then you have to submit the site map to Google. Correct. So yeah, you need a Google Webmaster to extract. The moment you're submitting your first site map to Google, as long as you keep your site map updated, Google will ping your site map on a periodic basis so that updated site map can be drawn out. So what I like about yours is that you can actually do this yourself. You don't need to have to worry. So in those three, four in one SEO plugins, these two plugins, they provide a comprehensive SEO options for WordPress. Some more comprehensive than others. But both are very, very comprehensive. You may not need to use all of the options. I would say be selective for what you need because there are some plugins that may be, they may have replicated solutions. Like Facebook plugin itself, it has its own social text generated. So you can choose between using Facebook plugin or using girls or all the other plugins. Yeah. OK. All right. So next, we have a very short lightning announcement from Mike because he's running this conference at the end of the year for the PCCon.