 And it was you I know I've told the story on the show before, but it's been a little while the way I saw the first public demonstration of Shazam. Okay. It was at WWDC and there were there was an event in person and it was never live streamed. It was never recorded. So they say and it was called Stump the Stump the Geeks Stump the Geeks or do we call our thing Stump the Geeks? I think it was called Stump the Experts. Sorry. Yes, it was called Stump the Experts. And it was a very irreverent game show between the audience of several thousand people and the stage of about 30 people, most of whom were either current or former Apple employees and Mark Harmon and Fred Huckstahl, Fred Huxham were the hosts. They were, as I said, irreverent. It was late night and you could the audience could earn points in certain ways or the the experts on stage could earn points in certain ways. And it always was rigged so that the experts would win. And that was, you know, that was fine. And then it was fun. And it was the last event of the I think the second day usually the event preceding it was the Apple Design Awards. And then there was a 30 minute break in between the Design Awards and the Stump the Geeks Stump the Experts event. Stump the Geeks is us. Stump the Experts is them. And if you knew because you'd been there before to listen to the songs that were being played in that 30 minute break, you could. And there was always obscure music, right? Intentionally obscure. You could if you recognized one, you could go up and earn the audience a point by saying, I would like to recognize the song. But this was not announced as part of the game you just had to know from being there prior years. Okay, great. So that again, fun, you know, inside baseball stuff, it you know, I've made it a community. It was amazing. And so this one year I'm sitting there watching enjoying having fun. And this one guy goes up and says, I'd like to recognize a song or I'd like to identify a song. And and Mark Harmon says, Okay, which one he says, well, all of them. And then he proceeds to read down a playlist of names and artists, most of whom I had never even heard of, right? And Harman's on stage like, Okay, you know, somebody's punking me. He's like, who gave you the playlist? How did you do it? And the guy says, No, no, no. I wrote an app. Now, this was the first WWDC after the iOS SDK came out. Right. So it was the you couldn't release apps yet, right? But you could be developing them. And this guy had written what we all now know is as Shazam. And he had sort of explained it briefly. And you know, I mean, the room erupted in applause. And of course, he earned us, you know, however many points it would have earned us the audience. And I'm sure it didn't matter in the end we lost anyway. But but that was like that was it. And it's just amazing that like, look at how this is being used now. And look at the one reason the guy wrote it like he did not, you know, he wrote it to win that moment of of, you know, his his 15 seconds of fame turned out pretty good for him because Apple wound up buying the tech, obviously. Yeah, yeah.