 Moving over specifically to the theme of the challenge right now the local digital content issues What are some of the risks in developing local digital content? I think there are some rules To understand which are kind of things you should do which will save you from these potential pitfalls these risks that we're talking about I think a really really important thing when you're doing any kind of content business is Not stepping over other people's feet and what I mean by that is not violating copyright Content businesses primarily find their value in authentic original content that can be delivered to users almost Everyday and you think about it traditionally What's the most popular content business? We know it's the newspaper industry and newspaper industry prides itself in high quality Authentic knowledge information that comes to you at a frequent time every day early in the day And so you've got to understand that the entire intellectual property that such organizations have is the value of the content and The the subscribership Okay, so not stepping on other people's feet is really really important in the local context because there's not many players and you can Really kill yourself in the process of trying to kind of steal from others Another really important thing with content businesses, which is really different from pure technology businesses And I've understood this over the years because I was I completely thought about it as building products Is is that the most important thing the magic in content businesses lies in the process? and if you can determine the process and the levers for scale and Automate as much as you can but also make sure that you understand What are the aspects and the publishing cycle of whatever content you're working on? I think that's really really important a risk for an entrepreneur in this space is trying to consider it like a product business and actually releasing versions of things and releasing and Focusing too much on your channel and distribution and forgetting that the magic lies in the process of the content because you can scale only when you can scale content production and content translation and content curation a lot of the entrepreneurs assume because of the lack of the local content having any local content means success and That's a big pitfall that a lot of the entrepreneurs fall into so they they lose the quality kind of check and that's a big important factor because and People with the the the availability of the internet are used to a specific level of quality And they don't expect a lower one when it comes to local compared to to other Languages if I have a local content that is provided to me with a lower quality than other Content that I can view online. I would definitely go to the other content rather than my Local content because of the quality part So the lack of the content shouldn't be a pitfall that you know interpreters fall into and Substitute quality for the existence of the local quality another aspect that I would think of is Importance of research and and understanding your your your segment market So when we talk about content or local content, which content are you producing? Are you providing? as as as Varun said if we're talking about the industry of Publishing and content creation in terms of newspapers and and magazines and stuff like that We have to interview the readers of these magazines and newspapers before creating the content that suits them If we're talking about creating local games We have to talk to the youth and the children who are playing these games and understand their needs Then localize that and understand how they actually can contribute to making it better So there are two things focus on the quality and involve the the the target market in your research and get the Basically, don't assume that you know what is needed there. Just talk to the people and do the proper research