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Published on Oct 17, 2008
To celebrate 35 years of LBC, take a look back at some of the jingles used over the 35 years from the London Broadcasting Company to London's Biggest Conversation. 1973 - 2008.
1973 - where it all starts: "This is London Broadcasting, the news and information voice of independent radio". 1974 brought the famous Jeff Wayne jingles, with the distinctive "LBC" trio of notes, where 'News Come First'.
Then onto more Jeff Wayne variations of 1980, 1982 and 1984, before David Arnold's 1986 jingles. Gone was the familiar, and recognisable 3 "LBC" notes.
1989 saw the frequency split, with the advent of LBC Crown FM on 97.3 and London Talkback Radio on 1152AM. Crown FM did not work, and the station became unprofitable. By mid 1990, the Crown FM name was dropped in favour of LBC Newstalk.
In October 1994 the LBC name dissapared from the airwaves, when the Radio Authority did not renew its license. The stations were renamed to London News 97.3 and London News Talk 1152, and along came a brand new sound with it. During 1996 the LBC brand made a return to the airwaves, along with the familiar station sound. This was updated in 2000.
In January 2003, LBC swapped the AM and FM services. Rolling news moved over to AM to become LBC News 1152 and the phone-in element moved to FM becomming LBC 97.3FM.
2005 and David Lloyd became the station's MD. Along with new jingles, he brought London "entertaining" conversation. 2006 and 2007 saw minor updates to the jingles, but still retaining the basic sound.
After Lloyd left, so did the 'entertaining conversation' with the station returning to a more news-focused output. This new era came with a new station sound in February 2008.
LBC 97.3 35 years of Broadcasting to London - where news still comes first.