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Web Trends that Impact Business Websites

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Published on Oct 10, 2009

Between 1996 and now, there has been a major shift in the way that consumers and businesses use the internet. What are the trends that have lead us here? 1. Web-fluent users (almost all can search, post, edit a Wiki, cut/paste Javascript snippets). 2. Powerful practices in Web site design (harnessing collective intelligence deep into the design). 3. Power and control is shifting to the users of the Web (they produce the vast majority of content).

What does this mean for businesses? Businesses need to have Web 2.0 websites to empower customers with online tools and also engage in social media to participate in the conversations about their products and brands.

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