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Published on Sep 19, 2013
Words. What do they mean to you?
How do you attract young professionals to consider a career in language translation? First, you appeal to their love of words and then you sell them on the many rewards associated with working in Canada's language industry. This was the successful approach we took in designing a stylistic, 30-second recruiting commercial for AILIA. By focusing on the lifestyle an individual could enjoy as a result of working in Canada's language industry, we made an occupation that many may have never considered, become an appealing option. The spot ended with a clever call-to-action statement that encapsulated the whole mission of the language industry.