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#YouDrive - a social media first | Mercedes-Benz UK

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Published on Sep 30, 2012

This Mercedes-Benz commercial was an industry and social media first, using Twitter in real time to drive the action of a three-part story that was shown during X Factor.

Test drive one of the latest Mercedes-Benz range at https://forms.mercedes-benz.co.uk/tes...

Subscribe for more videos by clicking here http://bit.ly/1NhDuLZ

Join us on Facebook at http://facebook.com/MercedesBenzUK and on Twitter using @MercedesBenzUK http://twitter.com/MercedesBenzUK

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