 I think the biggest mistake most of us make is we hope who we are instead of auditing who we are. Like, everybody wants to be somebody. Like, look, I really want to be the fucking quarterback of the New York Jets, but truth is, like, I don't have it like that. Like, I don't have those pieces, and I think everybody believes that they can be an entrepreneur or a business person, and the truth is, there's a ton of kids right now who could be the number two or the number three or the number four, and so we're living through a time where self-awareness is not being deployed enough because people are chasing a narrative. And so I'm pushing a lot of people to step back and what are you good at? Like, you're gonna read more books this week than I'm gonna read in my life. You're good at that? I'm not. It's not how I consume information. So I think, look, I suck at 99% of stuff. I suck at 99% of stuff. What I figured out was, I'm a salesman, I'm a storyteller, I understand where consumers are gonna go usually before other people.