 When you look at the end of the year, the news reaches about 98% of audience. And in the news, about 70% of audience will be in audience. Hindi GC on the other hand, which most of the people we can all of us watched, reaches about 6% of audience. So, slightly less than Hindi GC, but news is in any number. Why people are not watching it? At the end of the year, you will get so many audience, but at everyday level, people are only getting about 5-6% of market share. So, my question is, are you entertaining enough in your shows? And there's more readers and anchors and news makers as a team. Second one is, I'm in shock, but I will not play that right now, because it may be embarrassing. A new news channel got launched, it has exporting all of our countries, where all the anchors were standing in Abhishek. If you compare that, it was the same, Anchor Dresden, same way of looking, and it was all over India. There was no differentiation between the two news channels, because the anchors were dressed, they were standing alone, with a boarding omai, and unless you notice the omai, the chances are you won't get to switch any of the days, because most of the anchors do a job from one channel to another. So, my big question is, are the anchors having real value to the audience? And are there the reasons that you don't have one question in your channel? There was a very interesting episode, which Kavish on the internet, we learned that the national world has faced so much, that I don't know what to do in news. Because the first, so news has become a super fast express training, where the first news is that, a particular minister is going about, second news is that he is wearing this particular dress, while Kavish is here, third one is that he is there in the rain, and this way they speak to the public. Now, unfortunately, that's the news item, which is generating the maximum rating of the international news channel, which reflects that what kind of talent, or what kind of news that you put on the channel. I will give you an example, which is my basically important point. Is that that, is the what is responsible for creating such news, or is it a question of talent? I will give you an example. Satyajayate created more news in the media, and created much deeper impact on society, as a program on Star Plus, than many news channels ever managed to do. Satyajayate originally was launched on Star News in 2005. It had a backup, it had a story, nobody would come back. Three years later, or maybe four years later, Satyajayate was launched with Amir Khan, spending crores of rupees, and the show as we know it, is on the financial and television industry. And why it was like that? Because the investment that went into producing Satyajayate, and Star Plus was far, far higher than what could be in Star News. So it's actually a such kind of story. So you have low market share, you don't get enough money, you produce graphic content, and you don't get talent. What Ravish rightly pointed out, that the show begins with saying it should work. So Bhanchanti is available just to catch him somehow. In the morning there is a rush to catch this sports person. And rightly he said in the Hindi language, we will do the real thing. There is no preparation. And most of the time, the show is to put what is happening on the street. Now can you imagine as a business, if we are trying to develop a business where we are just a job, it is to produce something on air, which any business person in a shop outside, if we are not adding any value to the person who is going to listen to you, why should somebody be doing this 20 minutes in a day? Unless you are really adding a value that is not going to date the others. And that's a question that we will ask from the news channel. More what content is running on the news channel, that's what editors and anchors have to think. We can catch over ball by ball currently running on the news channel. Somebody by accident also comes on the channel to tell the world what's going to happen. And there is a rush. They say if we don't do it, we don't get it. We don't get the audience. A movie getting released on Thursday and Friday, there is a huge show on every news channel. These producers and anchors are very smart. You can do it from one anchors. You can do it from another channel. Just a promoter movie. And what TV channels are doing, telling the audience what's going to happen. And third one, most of our politicians are thrilled including my friends of the television news channel. Where can you see my message? I can tell you no matter how ideas are ideal, we would like to believe that nowhere else in the world it is like this. The news media is very legitimate. We will not do that. But that's a serious loss to business. If you put on what you call what is happening on the street, you plan your day, there is nothing serious to be done. What do you expect the advertisers to pay? And what business are they? Are they in a business of showing news and asking consumers to pay? Can each channel hear demand? Even if it means from a consumer for a month, I can tell you next year, shut up. And why it is like that? If they are in a business of news you can't ask consumers to pay. And that's the business model that I think all the industry needs to think about that if our business is actually then serving advertising to content, then there is a rush now amongst the many large news channels not to run ads at all. And one of the studios that I discussed, he said that that's not part of my strategy right now to run ads. Then I don't know what the business model is and why I am doing this business. The seventh point is this, there is a bunch of Fox News that will play a small video towards the end of my speech which I will tell you in this video. One particular program on that channel gets about over 2 billion dollars in revenue. That's a size, maybe of the size of the largest TV network and maybe a little more than that. One particular program on a news channel in Nevada what we get is nothing. If you advise a news channel and consider the kind of rush that the partition has to appear on different news channels propagate the view, one side view, this side view and then they can access something. The news channel looks so hard to get to lawyers they get what 100 of the days of their GC channel. Is it fair? Is it fair? The whole world today is discussing about the TVI which will destroy the news industry and forget about TVI. The world is changing so fast amongst us that I am not even here in this audience. You should know more about the news broadcasting award it should be actually the news event and news people are watching the news broadcasting. We are already taking content and people are watching. Abish is my example here that you are inversely popular by your channel. The kind of popularity that he is and the way it comes so people are watching him not necessarily to see the news channel. Maybe the man who the ex-CEO of HDB has launched a site called TVI there is one billion dollar of funding in just one month of March and you know what they are doing they are curating news they are curating news issues like it does not cross in more than 6 minutes. The real media the millions are already on the phone and tablets watching the news and people like us would be working in those 6 minutes for you. Think about it how many of us have got the dialogue to work there. And if you have to change the way things are going to come in the broadcast business I would like you to see the last 3.5 minute video that I am going to play and just understand why even after being one sided show which people can play the program itself does more than a million dollar savings. This was the video I liked. We will make them Asian when they apply and why would he do that he does that because colleges don't want too many Asians and you know this really well and if you are defending it I don't understand that at all they are discriminating as Asians they are open about it and everybody knows it and yet that is okay because why? Well like I said there is no photo system because the numbers have actually increased not proportional but my question is the same is it okay to discriminate on the basis of race I was raised to believe it's not you apparently think it is is it? No I think that we have to recognize that we don't live in a vacuum and that racial discrimination still exists and that we have to account for the fact that some people have it at the start and if you are going to advocate for a racial policy you are basically reinforcing that at the start and you don't say that it isn't perfect but it's needed as far as the solution is it racial discrimination to not let somebody in the college face on this race don't you agree on that? if that is the sole criteria that someone is not admitted into a college then there will be something wrong with that but that's just not the way that colleges work they are not admitting to face holding on race and you know I've talked about a lot of others that have benefit if you just let it be whether I am going to go private school if you are going to go to school and you know a lot of the things about those you are just burning some of the questions and you know that you don't have an answer to this but if racial discrimination is wrong and I believe it is then it's just wrong I mean that's not a wall element here I agree that racial discrimination is wrong but to think that you are starting out from a piece late as an applicant when you know if you are a Mexican American student and you are worried that your parents are not getting deported by the next president they are like occasionally said children are not responsible for the sins of previous ages okay no 18 year old Asian from black Hispanic kids responsible for slavery for Jim Crow or the sins of America I'm starting to promise you that you agree with that right I would agree with that then why do that things need to happen disproportionately to these races that will subject to racism in the past we want to say that racism doesn't exist but first of all that is because you know African Americans are being you know killed I mean if you look at it the answer is not more racist that's why okay thank you I was just imagining the show that we are having there will be a fight happening and I know the jumping from this chair and going up and down and all kind of drama is fight and without having any substance I think that's what we need to bottom up this business for next 10 years we need to rethink the way we do our business thank you very much